Over the 2025 All-Star Weekend, Boardroom and Bose hosted an intimate conversation in San Francisco for an audience of business, entertainment and sports power players. The conversation, led by Boardroom CEO Rich Kleiman, was a deep dive into the intersection of sports, music and culture, driven by Carmelo Anthony, Quavo, and Bose CEO Jim Mollica - three individuals who know the space best. As a newly minted NBA Hall Of Fame inductee, Anthony's storied career gave him the ability to reflect on how much the business has changed to become more collaborative through the years, a sentiment that Mollica can agree with from a corporate perspective. Mollica shares how his team in the music space has committed to partnering with music lovers across several sectors, including the brand's partnership with Minnesota Timberwolves' Anthony Edwards. Quavo, a Grammy-nominated music icon, also shared how many of his most popular hits and career moments are deeply reflective of the NBA culture he was raised on, showing again how the ties between all of these individuals remain intrinsically tied.