Is account-based marketing right for your company?

With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren’t ideal. 

Carol Eversen, partner and CMO at Chief Outsiders, is here to share her expertise on account-based marketing.

Carol is a high-impact marketing leader who defines and executes strategies for companies navigating transformation and seeking to grow.

In this episode, she’ll break down how you can use account-based marketing to secure new customers and create new markets for growth.

She’ll also discuss:

• Why sales and marketing alignment is crucial
• The benefits of account-based marketing in 2023
• How companies can decide which ABM program is the right fit
• Strategies to measure ABM results
• And more