In this episode of White Coat Conversations, host Josh Busbey talks with Jessie Ogienko, LCSW, founder and CEO of Caladrius Therapy in Charlotte, NC, about building a sustainable mental health practice while supporting both clients and clinicians. Jessie shares her journey of scaling to 22 providers, balancing Medicaid, private insurance, and self-pay, and creating systems that prevent burnout and foster clinician wellness.

We explore:

• The challenges of scaling a therapy practice in North Carolina
• How lived experience with CPTSD shapes trauma work and leadership
• Why flexibility and emotional boundaries are essential in mental health care
• Building a business model that combines meaningful work with financial stability
• Advice for new clinicians and practice owners in the Carolinas

Whether you’re a Carolina entrepreneur, a mental health professional, or someone passionate about leadership and growth, you’ll find inspiration and actionable takeaways in this conversation.

📲 Follow the conversation on Instagram, Threads, LinkedIn, and YouTube: @realbizlifetimepodcast

💌 Want to be a guest? Email [email protected]

How Columbia’s Mo Holler built Live Oak Realty on agent support, community ties, and resilient leadership.

After more than a decade in real estate, Mo Holler launched Live Oak Realty in Columbia, SC, with a vision to simplify the process, support his agents, and strengthen community ties. In this premiere episode of Keys to Growth, host Carol Willard talks with Mo about what it takes to grow a business in a challenging housing market while staying true to family, relationships, and resilient leadership.

You’ll hear:

• Why Mo built Live Oak Realty as a “safe haven” for agents
• Lessons on leadership, work-life balance, and scaling a small business
• Insights into today’s Columbia housing market and what buyers should know
• How community and networking fuel long-term success in real estate

Whether you’re a Carolina entrepreneur, a real estate professional, or simply curious about small business growth, this episode is packed with practical advice and inspiration.

📍 Guest Info: liveoakrealtysc.com | IG: @liveoakrealtysc | Phone: (803) 764-3933

🎧 Follow Keys to Growth and the Real Business, LifeTime Lessons network for more conversations with Carolina entrepreneurs.

Launching a group practice in the middle of COVID-19 wasn’t the plan—but for Dr. Kelly Kennedy, it became the foundation for a thriving business built on trust, mentorship, and authentic leadership. From six clinicians to nearly thirty employees, Kelly has scaled Modern Wellness Family Counseling in Spartanburg, SC, into one of the region’s leading practices while redefining how mental health care is delivered.

In this episode of White Coat Conversations, host Josh Busbey explores the challenges and triumphs of entrepreneurship in healthcare, including:

• What it takes to start a practice during a pandemic
• How to build client trust through consistency and communication
• Leadership lessons from academia to private practice
• Balancing compassion with professional boundaries
• Strategies for scaling a practice without losing your mission
• Creating supportive workplace culture to prevent burnout
• The promise and caution of AI and technology in therapy
• Why impact matters more than profit in mental health care

Key Takeaways:

• Trust is built through consistent behavior and clear communication.
• Mentorship and supportive relationships fuel professional growth.
• Strong boundaries protect both clinicians and clients from burnout.
• A clear business plan and adaptable systems are essential for scaling.
• Technology can support efficiency but cannot replace authentic care.

Whether you’re a healthcare provider, business leader, or someone passionate about mental health, Dr. Kennedy’s story offers valuable insight into resilience, leadership, and building a mission-driven organization.

📍 Guest Info
Website: modernwellnessfamilycounseling.com
Facebook & Instagram: @ModernWellnessFamilyCounseling

📲 Follow the Podcast
Instagram, Threads, LinkedIn, YouTube: @realbizlifetimepodcast
Subscribe for new episodes: realbizlifetimepodcast.substack.com

Hospitality veteran Terry Spalding shares how intentional leadership, personalized service, and community connection have shaped the guest experience at Cataloochee Ranch. From rural talent development to sustainability and storytelling, this episode dives into what makes this historic North Carolina resort a destination unlike any other.

📍 Learn more: cataloocheeranch.com
Subscribe for more: realbizlifetimepodcast.substack.com
Follow us: @realbizlifetimepodcast

From Athlete to Dietitian: Patrick Zeoli on Food, Faith, and Community Wellness

In the premiere episode of White Coat Conversations, host Josh Busbey speaks with Patrick Zeoli, registered dietitian and founder of Zeoli Family Nutrition Consulting. Patrick shares how his background as a student athlete and passion for cooking shaped his career in healthcare, and why building trust and accountability leads to lasting change.

You’ll hear about:

• The connection between cooking skills and nutrition counseling
• Lessons from student athletics on health, performance, and discipline
• The leap from private practice to starting his own consulting business
• Transformative client success stories in sustainable weight loss
• Patrick’s vision for improving community health in the Carolinas

This episode is packed with real-world advice for anyone seeking healthier living — and insights for healthcare leaders building trust with their communities.

🔗 Connect with Patrick: zeolinutrition.com | Instagram: @patzrd | Facebook: Zeoli Family Nutrition Consulting
🎙️ Follow the podcast: realbizlifetimepodcast.substack.com

The Real Business, LifeTime Lessons Podcast is where Carolina business leaders get real about growth, grit, and leadership.

Hosted by the team of LifeTime Insurance Agency, LLC, this podcast brings authentic conversations with entrepreneurs and professionals across the Carolinas. Each week, our hosts dive into real stories of building businesses, shaping communities, and leading with resilience.

✨ Weekly Segments

• Keys to Growth with Carol Willard (Mondays) — insights from real estate professionals who are unlocking success and transforming communities.
• Whitecoat Conversations with Josh Busbey (Wednesdays) — stories from healthcare and wellness leaders making an impact across the Carolinas.
• Founders & Frontlines with Aubrey Fitzloff (Fridays) — conversations with entrepreneurs in hospitality, construction, beverages, trades, and more.

Whether you’re a small business owner, aspiring entrepreneur, or community leader, you’ll find real stories, practical lessons, and inspiration to grow stronger in business and life.

👉 Subscribe so you never miss an episode, and share with a fellow Carolina business leader.

Hosts:

• Aubrey Fitzloff — LinkedIn
• Carol Willard — LinkedIn
• Josh Busbey — LinkedIn

📍 Proudly hosted by LifeTime Insurance Agency, LLC — serving Carolina residents with health, life, and Medicare insurance solutions.

How a transportation mishap turned into a signature service for high-end private clubs.

Anthony Morris traded a traditional PGA career path for entrepreneurship when he co-founded Land and Links, a boutique travel company curating luxury golf experiences for private clubs across the U.S. After a transportation hiccup at Pebble Beach led him to host a client trip personally, Anthony realized that service in motion could become the cornerstone of his business. Today, Land and Links is recognized for its white-glove service, relationship-driven growth, and consistent referrals from satisfied clients.

In this episode of Real Business, LifeTime Lessons, we talk about:

• How a last-minute flight and a rental van reshaped the company’s offerings
• What PGA training taught him about hospitality and consistency
• Why relationship-based growth beats ad campaigns
• The mindset shift from scaling fast to building sustainability
• Travel trends among luxury clients post-pandemic
• Balancing work, life, and faith as a founder and father
• How thoughtful hosting creates lifetime client loyalty

• Loyalty is earned through anticipation and follow-through—not automation.
• Big growth can come from small, consistent actions and personal connections.
• High-end clients want proactive problem-solving, not just transactional service.
• Creating memorable experiences drives repeat business more than advertising.
• Business freedom is about flexibility, not the number of hours worked.

📍 Guest Info
Website: landandlinks.com
Instagram: @landandlinks
LinkedIn: Anthony Morris

📲 Follow the Podcast
Instagram, Threads, LinkedIn, YouTube: @realbizlifetimepodcast
Subscribe for new episodes: realbizlifetimepodcast.substack.com

💌 Be a Guest: Email [email protected]

Our first international guest, Max Lamothe, shares the lessons he's learning as he builds a luxury air charter brand across borders.

A luxury aviation entrepreneur shares how bold vision, creative strategy, and strong relationships drive international business success.

Watch or listen to the full interview with Max Lamothe, founder of NUBES—a boutique air charter company serving global clientele with modern style and high-touch service. With a background in private aviation, event management, and hospitality, Max brings a refreshing perspective on building a brand from scratch across borders.

In this episode of Real Business, LifeTime Lessons, host Aubrey E Fitzloff talks with Max Lamothe about:

• Leaving a successful corporate role to build something entirely his own
• What it takes to launch a luxury service brand from zero
• Balancing creative flair with strategic structure in business
• Navigating cross-border legal and tax hurdles as an international founder
• The importance of being seen as a trustworthy broker in a high-stakes industry
• Why delegation isn’t just smart—it’s essential
• How emotional stamina plays a huge role in early-stage entrepreneurship
• Redefining leadership when your team includes peers, not just employees

Max’s story is an honest, behind-the-scenes look at what it means to build with courage, clarity, and curiosity.

• Strategy without style is boring—but style without structure won’t scale.
• You don’t need to do everything yourself. Delegate early.
• International growth means learning the rules and knowing who to call.
• The “cushion” of corporate life can disappear overnight—build something that’s yours.
• You are your business’s greatest asset. Invest in rest, too.

📍 Guest Info

• Website: flynubes.com
• Instagram: @flynubes_
• LinkedIn: Max Lamothe

📲 Follow the Podcast

• Instagram, Threads, LinkedIn, YouTube: @realbizlifetimepodcast
• Subscribe for new episodes and behind-the-scenes insights: realbizlifetimepodcast.substack.com

💌 Be a Guest: Email [email protected]

How a veteran turned his passion for German-style beers into a thriving Carolina brewery.

After 20 years in the U.S. Army, Michael Baer traded military life for mash tuns, opening Guidon Brewing in Hendersonville, NC. Known for its traditional German-style beers, Guidon has built a loyal customer base through product integrity, consistency, and community involvement.

In this episode of Real Business, LifeTime Lessons, we talk about:

• The pivotal moment that led Michael to open a brewery
• Military leadership lessons applied to civilian business
• Adapting to challenges with food service and liquor offerings
• How community engagement builds brand authority
• The realities of market saturation in small towns
• Why self-distribution keeps brand control
• Advice for aspiring entrepreneurs

• Resiliency and adaptability are essential in business.
• Consistency builds loyalty—product quality should never be sacrificed for novelty.
• Small-town markets require careful research on competition and demographics.
• Strategic changes, like adding food or liquor, can open new revenue streams.
• Self-distribution offers control but requires more hands-on work.

📍 Guest Info

• Website: guidonbrewing.com
• Facebook: Guidon Brewing Co.
• Instagram: @guidonbrewing

📲 Follow the Podcast

• Instagram, Threads, LinkedIn, YouTube: @realbizlifetimepodcast
• Subscribe for new episodes: realbizlifetimepodcast.substack.com

💌 Be a Guest: Email [email protected]

A South Carolina wine entrepreneur shares how values, sustainability, and community partnerships fuel her success.

Watch or listen to the full interview with Mary Anna Ossa, founder of Partners and Grapes — the first Latina-owned organic wine brand in the Carolinas. With a background in finance, real estate, and design, Mary Anna brings a unique perspective to building a purpose-driven wine business.

In this episode of Real Business, LifeTime Lessons, host Aubrey E Fitzloff talks with Mary Anna Ossa about:

• Making the leap from finance and real estate into the wine industry
• Why values-based branding is non-negotiable
• Overcoming distribution and regulatory challenges in alcohol sales
• The power of community support and women-owned partnerships
• Building customer trust through transparency and lab testing
• Learning to delegate and lead a growing team
• Facing fear head-on and acting anyway
• How collaboration drives growth and opportunity

Mary Anna’s story is an inspiring example of how personal values can shape a profitable, sustainable business.

• Sustainability and health are core values that can set your brand apart.
• Community relationships are as valuable as sales strategies.
• Distribution laws are a major hurdle — but also an opportunity for strategic partnerships.
• Fear should never be the reason you don’t take action.
• Your values should remain non-negotiable, even when business pressures mount.

📍 Guest Info

• Website: partnersandgrapes.com
• Instagram: @partnersandgrapeswines
• Facebook: Partners and Grapes

• 📲 Follow the Podcast
• Instagram, Threads, LinkedIn, YouTube: @realbizlifetimepodcast
• Subscribe for new episodes and behind-the-scenes insights: realbizlifetimepodcast.substack.com

💌 Be a Guest: Email [email protected]