This Omni Talk Retail Fast Five segment explores Carrefour becoming the first major European retailer to offer grocery shopping directly through ChatGPT.

Chris Walton and Laura Kennedy breakdown the "agentic shopping" experience and whether consumers actually want to build grocery baskets inside a chatbot.

They also debate if the current interface is too high-friction to become the future of e-commerce.

⏩ Tune in for the full episode here.

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