This Omni Talk Retail Fast Five segment explores Carrefour Israel’s $50 million deal to deploy 4,000 smart carts with Cust2Mate.

Chris Walton and Laura Kennedy discuss whether this is the proof point the smart cart industry has been waiting for or if it’s simply a new vehicle for retail media and couponing.

They also debate the long-term ROI of AI-powered carts in the grocery aisle.

⏩ Tune in for the full episode here.

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