Some entrepreneurs break into SaaS fairly early in life and make a real impact in the community. One of such inspiring founders is today’s guest, Adii Pienaar, the founder of WooCommerce and CM Commerce (previously Conversio). In this episode, you’ll hear about Adii’s successes  and failures in user onboarding, as well as his views on email marketing, task simplification, concierge onboarding, success metrics, segmentation, and much more.

Visit our website for the detailed episode recap with key learnings.

Show notes

• CM Commerce, WooCommerce — Adii’s previous products
• Dan Martell’s SaaS Academy
• Life Profitability — Adii’s podcast & an upcoming book
• Facebook’s Aha Moment Is Simpler Than You Think — an article by Benn Stancil that analyzes the ‘7 friends in 10 days’ method
• User Onboarding: The UX Behind Our Magically Extending Free Trial — an article by Janna Bastow on gamified trials
• Amplitude, Kissmetrics, Mixpanel — tools for product analytics
• adii.me — Adii’s website
• Follow Adii on Twitter

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Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.