J.R. Smith is the Vice President/COO of The Veteran’s Ranch and his wife is the President/CEO. The Veteran’s Ranch is a 501(c)(3) Nonprofit veteran horse retreat located in Lakeland, FL whose mission is to “help those individuals lay down their heavy coat of burden, leave it there and move forward.” The ranch pairs horses with veterans to help them in their healing journey through basic caregiving, trail rides, and healing workshops. They also assist service members and veterans with basic needs such as gas and electric, high-speed internet, television, health care, etc. J.R. helped found The Veterans Ranch in 2017 so veterans and their families can get the assistance they need, lay down their heavy coat of burden, and walk forward as a new and improved version of themselves.