In this episode of the Cart Insiders Podcast we speak to Ashley Scorpio, VP of Partnerships at the marketing strategy studio, Hawke Media, to find out where the opportunities lie for ecommerce brands this holiday season. During this conversation Ashley unveils excellent insights into how brands can strategically use Facebook, Pinterest and TikTok to capture more social sales, and which trends will impact paid search strategy. Join us for this, and a whole lot more.

Contact Hawke Media:

https://hawkemedia.com/  

Ashley Scorpio:

[email protected]

Social Media: 

Facebook: https://www.facebook.com/hawkemedia

LinkedIn: https://www.linkedin.com/company/hawkemedia/

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram: http://www.instagram.com/omnisend

In today’s episode, we sit down with the CMO of ShipBob, Casey Armstrong. Casey discusses the challenges and opportunities for the upcoming holiday season, giving actionable insights into preparing and fully optimizing your shipping options for what promises to be a record-breaking period of online shopping. We hear about avoiding delays, the dangers of overpromising on shipping times, easy to prepare og Black Friday and Cyber Monday, how to onboard with a 3PL, and much more.

Contact ShipBob:

Web: https://www.shipbob.com/

Twitter: https://twitter.com/ShipBob  

LinkedIn: https://www.linkedin.com/company/shipbob-inc-/

Casey Armstrong:

Email: [email protected]

Twitter: https://twitter.com/caseya

LinkedIn: https://www.linkedin.com/in/caseyflynnarmstrong

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram:  http://www.instagram.com/omnisend

Today we meet the Global Director of Partnerships and Marketing at Overdose Digital, Andrew Potkewitz. Andrew specializes in services and strategy for ecommerce merchants, and he joins us to share his best advice for fully preparing your website this holiday season. We hear which areas to focus on, which commonly overlooked items should not be ignored, and get actionable insights on things like website optimization, marketing channels, testing, proper planning for big spikes in traffic, and more.

Contact Overdose:

Web: https://overdose.digital/

LinkedIn: https://www.linkedin.com/company/overdose.digital/

Andrew Potkewitz:

Email: [email protected]

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram:  http://www.instagram.com/omnisend

In this episode, we welcome the Founder of EcomCrew and host of the EcomCrew Podcast, Mike Jackness. Mike draws on his experience and expertise to share engaging and practical insights on Amazon sales during the upcoming holiday season. We hear how he expects a pandemic-affected season to play out this year, and get valuable tips and advice on things like supply chain and inventory, pricing strategies, the importance of optimized product listings, and paid advertising.

Contact EcomCrew:

Web: https://www.ecomcrew.com/

Podcast: https://podcasts.apple.com/us/podcast/the-ecomcrew-ecommerce-podcast/id1056042180

Twitter: https://twitter.com/ecomcrew

Mike Jackness:

Email: [email protected]

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram:  http://www.instagram.com/omnisend

In this episode, we are joined by the Director of Customer Success at Omnisend, Gabe Macaluso. Gabe specializes in helping companies maximize the potential of their marketing programs, and he joins us to give his insights into easy to prepare for the upcoming holiday season. We’ll cover email and SMS marketing techniques, growth strategies for ecommerce businesses, useful automation setups, shopping trends, consumer expectations, and preparation needs for the busy holiday season ahead.

Contact Gabe:

LinkedIn: https://www.linkedin.com/in/gmacaluso

Email: [email protected]

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram:  http://www.instagram.com/omnisend

Today we hear from veteran DTC marketer and CMO of Gabi Insurance, Nick Fairbairn. Nick discusses the challenges of standing out in a competitive market, and the similarities and in approach when selling a service as opposed to physical products. Nick shares customer marketing insights from his time as one of the original marketers at Dollar Shave Club, and how he prioritizes customer loyalty. He goes on to discuss email and SMS marketing, segmentation and personalized content, social media channels, and more.

Contact Nick/Gabi:

https://www.gabi.com/

Nick Fairbairn: https://www.linkedin.com/in/nickfairbairn/

Social Media: 

Facebook: https://www.facebook.com/GabiInsuranceManager

LinkedIn: https://www.linkedin.com/company/gabi-insurance/

Twitter: https://twitter.com/Gabi_Insurance

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram:  http://www.instagram.com/omnisend

In this episode, we sit down with the founder and CEO of Love Cocoa, James Cadbury. He discusses the challenges of staying differentiated in an extremely competitive confectionery market. We’ll hear about how he uses social media and email marketing to tell their story, how the company has turned record revenues during the pandemic, how they shifted from brick and mortar to ecommerce, and ways they stay abreast of customer needs.

Contact Love Cocoa:

https://lovecocoa.com

James Cadbury: [email protected]

Social Media: 

Facebook: https://www.facebook.com/onelovecocoa

Instagram: https://www.instagram.com/lovecocoa/

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram:  http://www.instagram.com/omnisend

Today we hear from Founder and CEO of NewAir Appliances Luke Peters, who discusses the changes and challenges that he has faced in almost 20 years of company evolution. We learn how NewAir has adapted to a competitive and changing online market, growing alongside the likes of Amazon and diversifying from a strictly DTC model to one that incorporates various retail channels while focusing on selling only their own product. Luke goes on to relate how he has built the ideal marketing team for the company’s particular needs, giving advice and inspiration to small business owners by proving that it is more than possible to grow and thrive alongside bigger players in a competitive field. 

Contact NewAir Appliances:

https://www.newair.com/

Luke Peters: https://www.linkedin.com/in/luke--peters

Social: 

Facebook: https://www.facebook.com/newairusa

Instagram: https://www.instagram.com/newairusa/

Twitter: https://twitter.com/NewAirUSA

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram: http://www.instagram.com/omnisend

In today's episode, we sit down with Aaron Zagha, Chief Marketing Officer of Newton Baby. He discusses the challenges of marketing premium crib mattresses to a customer base that is accustomed to the traditional run-of-the-mill crib mattresses. We learn how, with a combination of social media, influencer marketing, and automated email campaigns, Newton Baby is successfully able to tell their story, as well as retain customers in a market that is naturally self-limiting.

Contact Newton Baby / Aaron: 

https://www.newtonbaby.com/ 

Aaron Zagha: https://www.linkedin.com/in/aaronzagha/ 

Social: 

Facebook: https://www.facebook.com/newtonlivinginc 

Instagram: https://www.instagram.com/newtonliving 

YouTube: https://www.youtube.com/channel/UC3M1... 

Contact Greg: 

Email: [email protected] 

Twitter: http://www.twitter.com/whatsgregdoing 

Contact Omnisend: 

http://www.Omnisend.com 

LinkedIn: http://www.linkedin.com/company/omnisend 

Twitter: http://twitter.com/omnisend 

Instagram: http://www.instagram.com/omnisend

We hear from Chris Vallely, Senior Brand Manager of the clothing company Dixxon Flannel. He discusses the company’s rapid expansion from selling niche, biker-focused flannel shirts to an apparel brand with a broad appeal and range of products, built largely on the back of a successful social media marketing strategy. We learn how Dixxon creates hype around their products and how they use email marketing to add value to the brand’s story. 

See how Dixxon Flannel outgrew Mailchimp

 https://www.omnisend.com/resources/cu...

More About Dixxon Flannel: 

https://www.dixxonquality.com

Social: 

Facebook: https://www.facebook.com/DixxonQuality/

Instagram: https://www.instagram.com/dixxon_flan...

Twitter: https://twitter.com/rhone

YouTube: https://www.youtube.com/channel/UC__6...

Contact Greg:

Email: [email protected]

Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:

http://www.Omnisend.com

LinkedIn: http://www.linkedin.com/company/omnisend

Twitter: http://twitter.com/omnisend

Instagram: http://www.instagram.com/omnisend/