CarTalk with Kartik #263: When KPIs Mislead Teams

Are our KPIs helping users but hurting growth? That’s the question one of the CEOs I work with asked me recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here’s my answer.

Great products start with user empathy, but they scale with business impact. If your KPIs only track adoption or satisfaction, you are missing the full picture. Every feature should tie user value to business outcomes like revenue, retention, and lifetime value. When KPIs connect experience to growth, teams prioritize better, invest smarter, and innovate faster. That balance is what turns product momentum into predictable results. Because sometimes KPIs mislead teams.

This insight comes from page 228 of my bestselling business book Product Marketing Wisdom. Check it out at:

https://ProductMarketingWisdom.com/s

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#CEO #ProductMarketing #KPIs #RevenueGrowth #SaaSGrowth #Leadership