CarTalk with Kartik

How do you tell the truth without causing panic? That's the question we tackle in CarTalk with Kartik episode 323. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.

When people face big change, they usually don't need a 47-slide PowerPoint explaining it. They need clarity.

Tell them what's changing, but just as importantly, remind them what isn't.

Great leaders don't sugarcoat reality. They give people something steady to hold onto. Clear expectations. Familiar routines. Reassurance. And then they repeat it, because one conversation rarely does the trick.

Whether you're leading a family or a company, calm communication builds trust. That results in truth without panic.

Dive deeper into this topic in Chapter 5 of the bestselling book 'Unmarried' by my client and bestselling author Dr. Rina Raichada, CEO at Dentistry on 10. Check it out on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 89+ weeks as well as on BBC TV & New York Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, we’re on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestseller book (the gold standard of thought leadership!) with our 100% pay for performance service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while we handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABC news / CBS news / NBC news affiliates and more) visit https://cariboustrategic.com/s

CarTalk with Kartik #321: When Monday Kills Strategy

Why do smart companies know exactly what to do and still fail to do it? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.

Knowing what to do is rarely the problem. Doing it consistently is.

CEOs collect great ideas from conferences, podcasts, consultants, and yes, probably a few LinkedIn gurus before breakfast.

Then Monday happens.

Customers call. Fires appear. The brilliant strategy gets buried in a folder nobody opens again.

The companies that win aren't always smarter. They pick the next priority, assign an owner, protect the time, and actually follow through.

And writing a book is no different. Ideas don't create authority. Execution does. Beware of when Monday kills strategy.

Dive deeper into this topic in Chapter 20 of the bestselling book 'Milestone Marketing' by my client Kason Olson, CEO at Arctic Marketing. Check it out on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 87+ weeks as well as on BBC TV & New York Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestseller book (the gold standard of thought leadership!) with my 100% pay for performance service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABC news / CBS news / NBC news affiliates and more) visit https://cariboustrategic.com/s

CarTalk with Kartik #322: Don’t Automate Accountability

Who owns the exception when AI fails? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.

AI can automate repetitive work and spot patterns faster than any human. Great. But when something unexpected happens, somebody still has to own the decision.

Technology can flag the problem. People provide context, judgment, and accountability.

And that's exactly the kind of hard-earned insight worth putting in a CEO's book. Remember - don’t automate accountability.

Dive deeper into this topic in Chapter 19 of the bestselling book 'Teach the Factory to See' by my client Rajesh Iyengar, CEO at Lincode. Check it out on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 88+ weeks as well as on BBC TV & New York Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestseller book (the gold standard of thought leadership!) with my 100% pay for performance service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABC news / CBS news / NBC news affiliates and more) visit https://cariboustrategic.com/s

CarTalk with Kartik #320: Different Stages, Different Stories

What stage is your business in? That’s the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here’s my take.

Before writing, ask what your business needs today. A startup may need awareness. A growing company may need authority. A mature company may want to shape its industry.

Your growth model matters too. Sales-led and community-led businesses need different books.

Same CEO, different stage, different book. Your startup hoodie may survive a board meeting. Your startup book strategy should not.

Write for where your business is going next. Remember - different stages, different stories.

Dive deeper into this topic on page 122 of my bestselling book Product Marketing Wisdom. Check it out on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 86+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) message me!

CarTalk with Kartik #319: Why Promising Book Projects Stall

Why do promising book projects stall? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.

Enthusiasm is not ownership. Five people can offer to help, yet everyone assumes someone else has Chapter 3. Suddenly, your manuscript has more passengers than drivers.

A bestselling book needs one clear owner, deadlines, and follow-through. Good intentions start the journey. Systems cross the finish line. And that’s why promising book projects stall.

Dive deeper into this topic in Chapter 15 of the bestselling book 'Millions of Meals Hidden in Plain Sight' by my client Robert Lee, CEO at Rescuing Leftover Cuisine. Check it out on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 85+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) visit:

https://cariboustrategic.com/s

CarTalk with Kartik #318: When Leadership Plans Fall Apart

Why do the best leadership stories often begin when the original plan falls apart? That's the question one of my CEO clients and I recently discussed.

As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.

Readers connect less with a resume wearing a book jacket than with meaningful choices. One client packed twenty years into twenty boxes and chose what belonged in her next chapter. That is leadership: protecting those who count on you while moving forward.

Painful? Yes. Great book material? Also yes. Because epic stories are born when leadership plans fall apart.

Dive deeper into this topic in Chapter 6 of the bestselling book 'Unmarried' by my client Rina Raichada, CEO at Dentistry on 10. Check it out on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 84+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) visit https://cariboustrategic.com/s

CarTalk with Kartik #317: Save It for Book Two

Could too many ideas weaken your book? That’s the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by Product Marketing Alliance, here’s my take.

CEOs rarely lack ideas. The danger is cramming every story and framework into one book until it resembles an all-you-can-eat buffet.

My filter: Does it create real reader value? Does it support a business goal? If yes, keep it. If not, save it for LinkedIn or Book Two.

Focused books are easier to read, remember, recommend, and position as bestsellers. Share what readers need, not everything you know. The rest, save it for book two.

Dive deeper into this topic on page 124 of my bestselling book Product Marketing Wisdom. Check it out on Amazon.

Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 83+ weeks as well as on BBC TV and in Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABC news / CBS news / NBC news affiliates and more) message me!

CarTalk with Kartik #316: The Meaning Behind Milestones

What does your biggest metric mean beyond the number? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.

CEOs love big numbers. Add a percentage and suddenly everyone wants a pie chart. But numbers impress readers. Stories make them care.

For example, 22 million pounds of rescued food sounds impressive. The donors, volunteers, and daily handoffs make it unforgettable.

When I help CEOs shape their books, that human meaning is what we uncover. We find the meaning behind milestones.

Dive deeper into this topic in Chapter 16 of the bestselling book 'Millions of Meals Hidden in Plain Sight' by my client Robert Lee, CEO at Rescuing Leftover Cuisine. Check it out on Amazon.

Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

CarTalk with Kartik #315: Purposeful Vulnerability

What if the chapter you’re most afraid to share is the one your readers most need? That's the question one of my CEO clients and I recently discussed.

As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.

When I help CEOs shape bestselling books, I remind them that polished victories are not enough. Perfect gets tiring, like LinkedIn before coffee.

Readers remember the quiet kitchen, untouched bananas, and leadership under pressure. Purposeful vulnerability turns lived experience into believable wisdom, and believable wisdom builds trust. So practice purposeful vulnerability.

Dive deeper into this topic in Chapter 7 of the bestselling book 'Unmarried' by my client Rina Raichada, CEO at Dentistry on 10. Check it out on Amazon.

Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

CarTalk with Kartik #314: Pricing Your CEO Book

Should CEOs price their books for profit, prestige, or reach? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.

Many CEOs price a book as a final checkbox. Pick $14.99, cross your fingers, and wait for Amazon confetti. But price shapes reach, positioning, and perceived value.

The goal is not maximum royalties. It is maximum business impact through credibility, conversations, speaking opportunities, and clients.

Price for the outcome, then adjust. That’s how you price your CEO book.

Dive deeper into this topic on page 126 of my bestselling book 'Product Marketing Wisdom'. Check it out on Amazon.

Listen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!