CarTalk with Kartik #268: From Decks to Dollars

Is marketing just a support function? That’s the question one of the CEOs I work with asked me recently. As a bestselling author featured on BBC TV, Times Square, and having worked with over 60 CEOs, here’s my answer.

If marketing is only building decks and handling launches, you are leaving money on the table. The strongest CEOs treat marketing as a growth lever. It shapes how the market sees you, sharpens product market fit, and drives adoption and retention long after the deal closes.

When marketing is tied to real KPIs like pipeline, expansion, and retention, it stops being an order taker and starts accelerating scale. And that’s how you go from decks to dollars.

This insight comes from page 176 of my bestselling business book Wisdom From Wizards. Check it out at:

https://WisdomFromWizards.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with my done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

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