CarTalk with Kartik #269: Micro Moments That Matter

Do more social posts really drive growth? That’s the question one of the CEOs I work with asked me recently. As a bestselling author featured on BBC TV, Times Square and having worked with over 60 CEOs, here’s my answer.

Most companies chase volume. More content. More campaigns. More noise.

But the winners focus on micro-moments. Those precise moments when a buyer is actively deciding, comparing, or ready to act.

When your message lands at the right time with the right insight, engagement spikes, conversions improve, and KPIs start moving together. Clicks, pipeline, retention, and lifetime value all benefit.

Great marketing is not about saying more. It is about saying the right thing at the exact moment it matters. So focus on micro-moments that matter.

This insight comes from page 220 of my book Product Marketing Wisdom, which just completed 57 weeks on the Amazon bestseller list. Check it out at:

https://ProductMarketingWisdom.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with my done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

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