CarTalk with Kartik #272: Teams Before Tactics

Why do great products still fail at launch? That’s the question one of the CEOs I work with asked me recently.

As a bestselling author featured on BBC TV, Times Square and having worked with over 60 CEOs, here’s my answer.

Most launches don’t fail because of bad products. They fail because teams work in silos.

Product builds. Marketing messages. Sales pitches. Support reacts later.

The fastest growing companies do one thing differently. They align early. Product, sales, marketing, and customer success move together toward the same outcome.

When teams collaborate upfront, messaging is sharper, launches move faster, and customers get a consistent experience from day one. That alignment becomes a growth multiplier, not a nice-to-have. Remember, teams before tactics.

This insight comes from page 212 of my book Product Marketing Wisdom - which just completed 58 weeks on the Amazon bestseller list. Check it out at:

https://ProductMarketingWisdom.com/s

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