Fat Stacks Blog - a Podcast About Blogging and Email Newsletters

Case Study: 39 articles, 1.5 years, DA 16, No Link Building...


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Sponsored by Ezoic.

Show Notes:

Friend and fellow publisher sent me this:
I found a topic in Google Search Console for one of my posts so I decided to produce an article on it.
AHREFS says the Keyword Difficulty is 0 and the Search Volume 30.
They report traffic on the site as 2.4 over the last 30 days.
Published on Feb. 20, 2020
So far the organic in the last 30 days is 2,690 organic visitors

Overview of My Small Site (that’s chugging along)
Date domain registered: September 2016
Total # articles published: 39
Date first article published: Nov. 19, 2018
Date last article published: March 9, 2020
DA: 16 / DR (Ahrefs): 2.9
# of Referring Domains:  28 (all natural)

Traffic last 30 days (Apr. 2020): 12,423 Users
Yesterday (Apr. 29, 2020): 542 Users

Strategy
Fairly broad niche
Content quality:  Mid-grade
Long tail keywords
Long form content (listicles - nothing to write home about)
Monetized with display ads (Ezoic)
EPMV: $6.02 (I need to improve placements - quickly slammed them up)

Takeaways
DA not the be-all and end-all
Long tail, low (or no) reported search volume can actually result in very good traffic.
Other sites will link to you in time if content decent.
It doesn’t take tons of powerful links to get traffic.

The simple secret to growing traffic...
In high school there was this guy who was tough. Liked brawling.
He joined the wrestling team which I was part of.
We became friends.  Turns out he’s a super nice guy with a fearsome reputation.
He did brawl his fair-share.  Seemed to like it. Always won.
Not that I was a brawler, but I asked what was the secret to winning in brawls.
His advice: “Never stop swinging.”

Applied to blogging and niche sites:
Never stop publishing... good content

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Fat Stacks Blog - a Podcast About Blogging and Email NewslettersBy Jon D.

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