This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.

We first started working together in August 2023 and have seen incredible results, including:

• In the first 4 months of working together we made more money through email marketing than the previous two years combined trying to do it on her own. 
• On average, she made about 5x more per email once we started working together.
• This year’s email revenue 2024 has already surpassed last year’s, even though we still have all of Q4 remaining at the time of recording. (And we haven’t even gotten to Black Friday yet, which is statistically the highest revenue month). 

And this all happened in less than 1 hour per month of her time. Let’s dive into how we did it. 

[1:46] Results from working together

[2:44] Challenges we faced

[4:44] The solution

[5:24] The process and benefits of working together with a copywriter

[7:06] Vicky’s testimonial

[10:41] A copywriter can be a strategic partner, not just a task-taker.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME: 

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)
• Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.