This case study brings together everything you have learned so far about SMART goals, Key Performance Indicators, their quality criteria, and the conversion funnel. You will now apply all of these concepts to a concrete, realistic scenario: a Softwar...

Case study: SaaS funnel and choosing KPIs

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Case study: SaaS funnel and choosing KPIs

Case study: SaaS funnel and choosing KPIs