## Project overview This mini-project brings together everything you have covered in the SEO chapter: technical crawlability, on-page optimization, off-page strategy (netlinking and backlinks), and performance monitoring with KPIs and Google Search C...

THEORETICAL RECAP Google Search Console (GSC) is a free tool from Google that reports how a website performs in organic search. Unlike Google Analytics, which tracks user behavior once someone lands on your site, GSC focuses on the acquisition side: ...

SEO performance monitoring is the discipline of measuring, analyzing, and improving the visibility of a website on search engines over time. After learning how to optimize technical structure, on-page content, and popularity through backlinks, you no...

In the previous activities, you studied how popularity and backlinks influence a website's ranking, and you learned to diagnose a link profile. This chapter takes the logical next step: instead of only analyzing links, you will now learn how to activ...

THEORETICAL RECAP Link building is the process of acquiring hyperlinks from other websites to your own. In SEO, backlinks act as votes of confidence: search engines interpret a link from an authoritative site as a signal that your content is trustwor...

Until now, you have worked on two major pillars of search engine optimization: on-page optimization (content, keywords, internal links, technical performance, site architecture) and the technical foundations that help search engines crawl and underst...

THEORETICAL RECAP A site's link profile is the complete set of external links (backlinks) pointing to a domain, plus how they interconnect internally. It is one of the strongest off-page signals search engines use to evaluate authority and trust. Thr...

THEORETICAL RECAP A redirection plan is the structured mapping of old URLs to new URLs during a site migration, restructuring, or cleanup. The two most common HTTP status codes you must master are the 301 (permanent redirect, which transfers most of ...

Managing 404 errors and 301 redirects is a core part of technical search engine optimization. After studying site architecture, internal linking, and Core Web Vitals, you now need to understand what happens when a page changes address, disappears, or...

THEORETICAL RECAP A site tree structure is the hierarchical organization of your pages, from the homepage down to deep content. Think of it as an inverted pyramid: the homepage sits at the top, main categories form the second level, subcategories the...