Sign up to save your podcasts
Or
Share Digital Marketing Expert
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Digital Marketing Expert episodes
- Your running project: your business or a real company you followWhy a running project You now know that digital marketing pursues the same objectives as traditional marketing with new means. You have also observed the digital actions of a brand you know. The next step is to choose the company you will work on for...15 min
- Digital marketing: the same objectives, new meansWhat does not change: the fundamentals of marketing In the previous lesson, you saw that marketing, communication and sales are three different functions. Marketing understands the market and decides what to offer, to whom and how. Communication spre...15 min
- Identify the digital marketing actions of a brand you knowRecap: From Concepts to Concrete Actions Digital marketing uses digital channels to promote products and services. It differs from traditional marketing through its capacity for precise targeting, real-time measurement, and direct interaction. The co...15 min
- Welcome: what digital marketing brings you and what you needWelcome to the Digital Marketing Expert programme. This first chapter explains what digital marketing is and what it can bring to a company and to your career. It also lists what you need to follow the programme successfully. Read it carefully: the d...15 min
- Marketing, communication, sales: who does whatThree functions, one shared goal In the welcome activity, you saw what digital marketing can bring you and what you need to get started. Before going further, you must clarify a confusion that is very common, even inside companies. Marketing, communi...15 min
- Summary mini-project: building the complete SEO plan for a site## Project overview This mini-project brings together everything you have covered in the SEO chapter: technical crawlability, on-page optimization, off-page strategy (netlinking and backlinks), and performance monitoring with KPIs and Google Search C...15 min
- Workshop: Setting up Search Console and reading its first reportTHEORETICAL RECAP Google Search Console (GSC) is a free tool from Google that reports how a website performs in organic search. Unlike Google Analytics, which tracks user behavior once someone lands on your site, GSC focuses on the acquisition side: ...15 min
- SEO performance monitoring: KPI & Google Search ConsoleSEO performance monitoring is the discipline of measuring, analyzing, and improving the visibility of a website on search engines over time. After learning how to optimize technical structure, on-page content, and popularity through backlinks, you no...15 min
- Workshop: brainstorm a link building campaignTHEORETICAL RECAP Link building is the process of acquiring hyperlinks from other websites to your own. In SEO, backlinks act as votes of confidence: search engines interpret a link from an authoritative site as a signal that your content is trustwor...15 min
- Strategies for developing ethical relationshipsIn the previous activities, you studied how popularity and backlinks influence a website's ranking, and you learned to diagnose a link profile. This chapter takes the logical next step: instead of only analyzing links, you will now learn how to activ...15 min
About Digital Marketing Expert
From the publisher's feed
Design and steer a company's digital marketing strategy, from market analysis to measured results. Skills: Analyse your market and segment your target audience; Set SMART objectives and key…
performance indicators; Define a positioning, a value proposition and a multichannel strategy, including internationally; Create content and an editorial line; Optimise organic search ranking; Run campaigns on search engines and social networks; Manage a community; Set up email marketing and marketing automation; Improve user experience and conversion; Plan and coordinate an action plan; Measure, analyse and adjust with dashboards; Comply with data protection and accessibility requirements; Use generative artificial intelligence for marketing. Workshops draw on your business, or on a real company you choose and follow throughout the programme; when an internal figure is missing, the workshop provides sample data.