We are honored to have Eva Faircloth from Global Marketing Solutions as our guest this week. She helped start the Blogger Outreach Program for Gulf Shores/Orange Beach about five years ago, and is AWESOME at creating a successful hosted campaign.

In this week's podcast we talk about inviting the same bloggers repeatedly, vetting bloggers, the importance of a good itinerary (and what that means,) how to create some magic with social sharing, and a few tips about getting your industry partners on board.