We were honored to speak with Vicki Garside from https://maketimetoseetheworld.com

Vicki has over 49K Instagram followers, and yet she crafted an amazing open letter about the warnings of PR and Marketing putting SO MUCH emphasis on IG. I can't wait to share some of her insight with you!

 

You can find that post here: https://maketimetoseetheworld.com/back-away-from-the-gram-influence-travel-industry/

And Vicki's IG page here: https://www.instagram.com/maketimetoseetheworld/

 

 

If you are strapped for cash, but still want to play the digital marketing game...it can be tough. Here are four tips to help you with coverage on a tight budget.

Ok - maybe "dead" is a harsh term..but they certainly aren't working the way they used to. In this tactical-heavy episode we teach you about how Google is now using keywords in a special way, and how you can leverage that in your digital content media.

What are millennials look for in a destination? How can you best approach them about hosted media trips? What types of stories are they writing?

In this week's podcast we talk with Caroline Eubanks -- a millennial travel blogger/freelance travel writer -- about her experience in working with destinations.

We know you can't put everyone in a bucket by age, but Caroline helps us break down some of the common denominators.

Have you considered hosting an Instagram Takeover?

​​​​​​​Maybe you're nervous about how to get started...or you tried one time and it didn't go as well as you would have liked.

In this week's podcast we talk with Anslee Schroeder, Assistant Manager of Digital Engagement at Georgia Aquarium.

Anslee shares with us some of the steps that the Aquarium takes to ensure the best ROI for the effort - from planning tips to measuring goals.

Should a destinations and other tourism folks be using Pinterest?

Spoiler Alert: YES!​​​​​​​

Whether you have 50 or 50,000 Pinterest followers, there is value in using this tool! And when you combine it with the reach and leverage of a trusted set of influencers - BAM - the results can be amazing.

Pinterest isn't another social media tool...it's a search engine. So you know we LOVE it!

At the Governor's Tourism Conference, we heard that visitors are always looking for Experiences more than Activities. We couldn't agree more!

​​​​In this week's podcast we discuss a number of opportunities to create experiences in your destination. We focus on building them with your hotel partners, but we talk about other - affordable - ways to do it, as well.

Recently returned from GAGTC2018, we share with you some impressive travel stats gleaned from talks by Expedia and DK Shifflet. We share these along with several ideas about how to leverage these trends in your marketing and blogger relationships.

We are honored to have Eva Faircloth from Global Marketing Solutions as our guest this week. She helped start the Blogger Outreach Program for Gulf Shores/Orange Beach about five years ago, and is AWESOME at creating a successful hosted campaign.

In this week's podcast we talk about inviting the same bloggers repeatedly, vetting bloggers, the importance of a good itinerary (and what that means,) how to create some magic with social sharing, and a few tips about getting your industry partners on board.

You know print. It's been around forever, and measuring success and ROI are pretty straight forward. But what about digital?? Use our formula to compare apples and oranges, and report back to your board with quantifiable numbers they can understand.