You, your boss, the board...they all want to know HOW MANY NEW articles were written about your destination each week or month. But is that the right way to measure ROI? Maybe not. Here's what we think.

Every destination has them - recurring events that bring in big tourism dollars. What are some of the best practices for working with bloggers to promote your recurring event, and what are some things you can do on YOUR end as well? Here's part two of a two-part series to give you insight on making your annual event a roaring success!

Every destination has them - recurring events that bring in big tourism dollars. What are some of the best practices for working with bloggers to promote your recurring event, and what are some things you can do on YOUR end as well? Here's part one of a two part series to give you insight on making your annual event a roaring success!

Not sure how to create a press room that encourages writers to include you in more coverage? We've got some tips you don't want to miss.

Is it really worth it to invest in a social media influencer campaign? Or should you just stick with bloggers?

Come here how and when social media is right - and when it's not!

Be sure to answer these five questions before deciding to ask a blogger to host your giveaway.

If your business is seeking to increase newsletter subscribers, consider these tips!

Is it OK to ask a blogger for their Google Analytics? And if they say yes, what should you look for?

You've always heard that an exclusive article is the very best coverage..and that's true in print. But it may not hold true in the digital world.

My biggest pet peeve with bloggers? They want you to host them (or pay them!) when they know the content will not be seen by many people. What if that changed? What is bloggers offered a guaranteed rate base like print publications offer? That time is now!