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Case Study: Would Poppi Be a Cult Brand If They Had Boring Packaging?
This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/
If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June.
JOIN THE CULTISH PRODUCT!
www.kerriefitzgerald.com/cultish
Join by May 23rd.
If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email [email protected]
BOOK HERE: https://calendly.com/kerriefitzgerald/60
Chapters
00:00 - Unpacking the Importance of Product Packaging
09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution
15:46 - From Mother Beverage to Poppy: A Brand Transformed
Takeaways
- Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception.
View all episodes
By Kerrie A. Fitzgerald
4.9
9999 ratings
This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/
If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June.
JOIN THE CULTISH PRODUCT!
www.kerriefitzgerald.com/cultish
Join by May 23rd.
If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email [email protected]
BOOK HERE: https://calendly.com/kerriefitzgerald/60
Chapters
00:00 - Unpacking the Importance of Product Packaging
09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution
15:46 - From Mother Beverage to Poppy: A Brand Transformed
Takeaways
- Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception.
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