Casey Brown, pricing expert and founder of Boost Pricing, joins Aamir Noorani to talk about the invisible forces that cause entrepreneurs to underprice themselves and how to stop leaving money on the table. From corporate boardrooms to solo founder workshops,

Casey has taught thousands how to articulate their value, raise their rates, and sell with confidence. In this episode, she breaks down the mindset, language, and habits required to finally get paid what you're worth.

Key Takeaways:

• Why most people underprice—and how to stop
• How to talk about pricing without fear
• What makes a value-based pricing strategy work
• How to communicate confidence without arrogance
• Common pricing myths that kill revenue
• The emotional link between money and self-worth
• Why founders need to separate price from people-pleasing