Wasserman CEO Casey Wasserman talks with CNBC's Julia Boorstin about how sports marketing and TV rights will be affected by changing trends in television distribution, consumption and advertising. Plus: Can social media storytelling platforms like Snapchat stories and Twitter Moments compete with traditional experiences? And why don't we know anything about the people who attend live sports?

Learn more about your ad choices. Visit podcastchoices.com/adchoices