If you run a business, you know how cash flow can feel like a constant headache. But what if managing your business’s lifeblood could get a whole lot easier? In this episode of "From Creative Passion to Profit", I’m getting into the topic of cash flow management.

Not just as a concept you’ve heard tossed around, but as a practical, vital skill you can actually master.

Whether you’re just starting out or you’ve been struggling to stay ahead, this episode arms you with seven straightforward strategies I’ve seen work first-hand.

I’m not just handing you lofty ideas; I’m giving you actionable steps, cautionary tales, and real business knowhow you can’t afford to miss.

Wonder how to build a real safety net for your company, make solid decisions about spending, or know when to borrow? I cover that, and so much more, pulling back the curtain on the choices that make or break businesses every day.

• [00:00:00] I kick off with why cash flow management is the most critical part of survival for any business, even ahead of profitability.
• [00:01:02] I lay out the first strategy: creating a cash reserve, suggesting a practical three to six months of operating costs as a buffer against tough times.
• [00:01:59] We talk about cost consciousness—how to develop and stick to a minimum viable budget even during profitable periods and why discipline matters.
• [00:02:39] For product-based businesses, I discuss inventory management and the hidden costs of overstocking or mismanaging stock.
• [00:03:26] I explain the pros and cons of leasing equipment versus buying outright, especially the immediate impact on cash reserves.
• [00:04:17] I introduce equipment loans as another valuable finance option, particularly for specialized purchases.
• [00:04:40] I highlight the strategic advantage of borrowing when business is good rather than waiting for a crisis—prevention over cure.
• [00:05:04] In the final strategy, I drive home the value of a great accountant for forecasting issues before they hit, and summarize how all these steps build a sturdy, sensible cash flow foundation for your business.
• [End] You’ll learn why planning for the worst, not just hoping for the best, is key to long-term business success.

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