Partnering with another creative can open doors — but it can also bring drama if you’re not prepared. From clashing visions to financial headaches, not all partnerships are built to last. So, how do you protect yourself and give your collaboration the best chance of success?

In this episode:

“Partnerships That Work: How to Build Creative Collaborations That Last”

We walk through the key ingredients of a successful creative partnership — from shared values and clear communication to choosing the right legal structure. Whether you're thinking of teaming up with a friend, fellow freelancer, or forming a new business altogether, this episode will give you the tools to avoid common pitfalls and start strong.

With decades of experience supporting partnerships across the creative sector, I break down the practical steps you need to take before you shake hands and sign anything. Because great partnerships don’t happen by accident — they’re built with care.

[00:00:00] – Why partnerships are powerful — and risky

[00:01:00] – How the right partner can fuel your creativity and growth

[00:02:14] – Shared values: why they matter more than you think

[00:03:28] – Proven track record: how to assess someone’s reliability

[00:04:00] – Do a mini project first — test the waters before going all in

[00:04:41] – Complimentary skills vs. duplication: avoid stepping on toes

[00:05:00] – Define roles clearly and put it in writing — always

[00:06:34] – Choosing the right legal structure for your partnership

[00:07:40] – Have the hard conversations — money, exit plans, disputes

[00:08:35] – Friends in business: how to separate personal from professional

[00:09:23] – Why a written partnership agreement is non-negotiable

[00:10:46] – Planning for the “what ifs”: future-proof your partnership

[00:11:44] – Recap: what makes creative partnerships actually work

[00:12:00] – Taking a short podcast break — and how to stay connected

Thinking of launching a business with someone? Make this your checklist before you commit. Share it with a creative partner who needs to hear this.

If you enjoyed this episode, we’d love it if you could subscribe on Apple Podcasts — and leave a quick review. It really helps more people find these practical creative business tips.

Don’t forget to check out our website for free tools, resources, and support to help you grow a sustainable creative business.

Plan it. Do it. Profit.

Running a Community Interest Company (CIC) is all about making a difference — but that doesn’t mean you get to skip the taxman. Many social enterprises are surprised to learn they’re still subject to corporation tax, VAT, PAYE, and other reporting rules.

In this episode:

“Community Interest Companies and Tax: What You Need to Know”

We break down the essential tax rules for CICs — covering corporation tax, VAT, payroll, grants, and smart tax planning tips. If you’re running a CIC or thinking of starting one, understanding your tax obligations is vital to building a sustainable, compliant organisation.

With decades of experience supporting CICs and social enterprises, I explain the common tax myths, pitfalls, and practical steps you can take to stay on top of your finances — and stay focused on your mission.

[00:00:00] – Intro: Why doing good doesn’t mean you’re off HMRC’s radar

[00:01:04] – What is a CIC and how it fits into the social enterprise world

[00:01:53] – Corporation tax explained: rates, profits, and key misconceptions

[00:03:00] – VAT and CICs: when it applies and how to avoid nasty surprises

[00:04:36] – Payroll and employing staff: PAYE, National Insurance, and compliance

[00:06:15] – CICs by guarantee vs. CICs by shares — and how structure affects tax

[00:07:00] – Grants and tax: restricted income, VAT, and careful reporting

[00:08:23] – Smart tax planning tips for CICs — records, reserves, and advice

[00:09:21] – Final recap: tax is part of running a sustainable, community-focused business

Book a call for CIC tax advice

If this episode helped clear the fog around CICs and tax, feel free to share it with someone running a social enterprise.

If you enjoyed this episode, we’d love it if you could subscribe on Apple Podcasts — and leave a quick review. It really helps more people find these practical business tips.

Plan it. Do it. Profit.

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If you’re building a business that’s all about making a difference — but you still care about generating profit — a social enterprise might be your perfect fit. And when it comes to legal structures, a Community Interest Company (CIC) is one of the most popular options out there.

In this episode:

“Community Interest Companies (CICs): Could This Be the Right Business Model for You?”

We break down what a CIC actually is, how it compares to a charity, and what makes it different from a private company. From the community interest test to the all-important asset lock, you’ll learn what’s involved in setting up a CIC — and whether it’s the right path for your social enterprise.

After decades of working with social enterprises and CICs, I know that choosing the right structure is key to building a sustainable, impactful business. This episode explains your options in plain English — so you can make an informed decision.

[00:00:00] – Intro: Why social enterprises are more than just “good intentions”

[00:01:04] – How a CIC fits into the world of social enterprise

[00:02:12] – Profit for good: how social enterprises operate and grow

[00:03:00] – CICs explained: why they’re so popular and how they work

[00:04:11] – Defining your community: a vital first step for a CIC

[00:05:00] – The community interest test — what it is and how to pass it

[00:06:00] – Two types of CICs: limited by shares or limited by guarantee

[00:06:53] – The asset lock: how it protects your community’s interests

[00:07:55] – CIC vs Charity: which is right for your mission?

[00:08:54] – Recap: the key points to know before you set up a CIC

If this episode gave you clarity on CICs, feel free to share it with someone who’s thinking of starting a social enterprise.

If you enjoyed this episode, we’d love it if you could subscribe on Apple Podcasts — and leave a quick review. It really helps more people find these practical business tips.

Plan it. Do it. Profit.



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Think social enterprises are just fluffy charities with no financial backbone? Think again. In this week’s episode, we’re talking about real businesses — the kind that make money and a difference.

In this episode:

We explore what social enterprises actually are, how they work, and why they’re reshaping the business world. From CICs and cooperatives to community benefit societies and charities, you’ll learn about the different models and how to choose the one that fits your mission — and your money goals.

With decades of experience working with social enterprises, charities, and private companies, I break down the structures, benefits, challenges, and practical steps so you can blend purpose with profit and build something that truly matters.

If you’re thinking of starting a social enterprise, working with one, or advising one, this episode is for you.

[00:00:00] – What social enterprises really are — and why they matter

[00:01:20] – The key difference between a social enterprise and a charity

[00:02:59] – Model #1: CIC (Community Interest Company) — features, asset lock, and types

[00:04:55] – Model #2: The Cooperative — member-led, democratic, and ethical

[00:05:59] – Model #3: Community Benefit Society — funding, tax perks, and local impact

[00:06:39] – Model #4: Private company as a social enterprise — does it work?

[00:07:24] – Model #5: CIO (Charitable Incorporated Organisation) — benefits and trade-offs

[00:08:42] – How to choose the right model: purpose, funding, and long-term goals

[00:09:27] – Final thoughts: impact, growth, and doing business for good

Book a call for advice on setting up a social enterprise

Give this episode a listen and remind yourself: you don’t have to choose between doing good and making money. A social enterprise lets you do both — with purpose, clarity, and impact.

If you enjoyed this episode, we’d love it if you could subscribe to the show on Apple Podcasts — and while you’re there, leave us a quick review. It really helps us reach more listeners and keep bringing you useful tips to help grow your business and mission.

Let's Plan It, Do It, PROFIT.

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Many employees miss out on tax relief simply because they don’t know they’re entitled to it. If you’ve spent your own money to do your job, you may be able to claim that back — and this episode shows you how.

In this episode:

"Claiming Tax Relief Online: How Employees Can Save Money and Boost Take-Home Pay"

We cover what expenses you can claim, how to claim online, and common pitfalls to avoid. Whether you’re working in a theatre, gallery, studio — or anywhere else — you may be entitled to claim tax relief on money you’ve already spent.

I’ve helped thousands of employees and creatives understand tax in a simple, practical way. So in this episode, I break it all down so you can keep more money in your pocket — and even backdate claims if you’ve missed out in previous years.

This episode is packed with actionable advice and straightforward tips you can use right now. If you want to stop tipping the taxman unnecessarily, this one’s for you.

[00:00:00] – Why this episode matters — how tax relief can put money back in your pocket

[00:00:51] – What is employment expense tax relief?

[00:01:28] – What expenses can you claim? Travel, mileage, professional subscriptions, working from home, uniforms, tools

[00:03:00] – How tax relief actually works (with simple examples)

[00:03:28] – How to claim tax relief online using HMRC’s new form

[00:04:25] – What evidence you need to support your claim

[00:05:44] – Can you backdate claims? (Good news: yes — up to four tax years)

[00:06:45] – Common mistakes to avoid when claiming

[00:07:31] – Recap: how to make sure you’re not missing out

• HMRC Online Tax Relief Claim Form (P87)
• Join Our Free Artist Community

Give this episode a listen and remember: you don’t have to leave money on the table. With a little knowledge and the right records, you can claim what’s rightfully yours.

If you enjoyed this episode, we’d love it if you could subscribe to the show on Apple Podcasts — and while you’re there, leave us a quick review. It really helps us reach more listeners and keep bringing you useful tips to help manage your money and your business.

Let's Plan It, Do It, PROFIT.

Working for yourself can sound like the ultimate dream — no boss, flexible hours, total freedom. But once reality hits, it’s not unusual to feel isolated, overwhelmed, or even nostalgic for your old nine-to-five.

In this episode;

I share five practical tips to help you stay motivated when you're building a business on your own. Whether you're working from the kitchen table or a co-working space, these ideas will help you keep going — even on the days when it feels like nothing’s working.

I’ve spent decades supporting businesses and solopreneurs, and I know how quickly motivation can slip away. But with the right habits, structure, and mindset, you can push through the lows and keep building something brilliant.

This episode is packed with straightforward ideas that you can implement straightaway. If you’re looking for ways to stay energised and avoid burnout, this one’s for you.

[00:00:00] – Why motivation fades for solopreneurs — and how to bring it back

[00:01:03] – Tip #1: Fit your business to your lifestyle

[00:02:31] – Tip #2: Use co-working spaces to fight loneliness

[00:03:37] – Tip #3: Build a support network that gets it

[00:04:36] – Tip #4: Balance your workload like a good employer

[00:05:54] – Tip #5: Use rewards to stay on track

Give this episode a listen and remind yourself: you're not alone — and you’ve got what it takes.

Let's Plan It, Do It, PROFIT.

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We all have business habits. We have some good habits that give us the edge in business, and we have bad habits that quietly hold us back from the progress we want to make.

In this episode;

I dig into four specific bad habits that nearly every business owner falls into at some stage, even if we think we’re doing everything right.

Whether you’re just starting out, or you’ve been running things for decades, these habits can sneak up on you and chip away at your finances and the long-term health of your business.

I’m Mahmood, and over the years of working with businesses, social enterprises, and charities, I’ve seen how easy it is to develop these habits and just how important it is to break them early.

In "Four Bad Habits to Break," I’m not just pointing out the usual pitfalls.

I'm offering you a clearer view on how these habits can affect your bottom line, your brand, and your long-term growth.

You’ll leave with practical tactics to set your prices with confidence, delegate and outsource more effectively, focus your spending on real value, and enlist financial support that’s an investment, not a cost.

That’s what "From Creative Passion to Profit" is all about—Helping you to Plan It, Do It, PROFIT.

[00:00:02] – The role of habits in business and why breaking bad ones matters.

[00:00:48] – Bad Habit #1: The Pricing Trap.

[00:02:28] – Bad Habit #2: The DIY Trap.

[00:04:11] – Bad Habit #3: Always Going for the Lowest Price.

[00:05:54] – Bad Habit #4: Not Seeking Financial Advice.

[00:07:26] – Recap: The four habits to break.

Don't just run a business to keep busy.

Build a business that makes an impact.

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If you’ve ever found yourself dreading book-keeping, losing track of invoices, or feeling like you’re running your business through a fogged-up windscreen, this episode of is for you.

I’ll walk you through why cloud accounting isn’t just another buzzword or a painful admin exercise, but a genuine game-changer for freelancers, small business owners, and anyone who wants to take control of their finances.

I promise the next half ten minutes will be worth your time spent listening.

Timestamped episode summary:

• [00:00:01]—Common fears and misconceptions around cloud accounting.
• [00:00:43]—What cloud accounting actually is .
• [00:01:20]—The real-time benefits.
• [00:02:05]—Why it matters.
• [00:03:28]—Sandra's story.
• [00:04:26]—How cloud accounting helps prevent costly mistakes.
• [00:05:40]—Dashboards and real-time reports.
• [00:06:16]—Myths around difficulty.
• [00:08:19]—Practical steps for making the switch, including software selection, setup, and habits for success.

Give this episode a listen, and you’ll walk away better prepared to turn your finances from a source of stress into a powerful business asset.

Helping you to Plan It, Do It, PROFIT.

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When it comes to describing your business, do you really think your legal structure or job title tells the whole story? In this episode of "From Creative Passion To Profit", I dig into what really matters when you’re talking about your business—and why the usual labels often do you a disservice.

If you’ve ever hesitated before introducing yourself as a freelancer, self-employed, a charity, or a voluntary organisation, you’re not alone.

I’ll challenge some of the common perceptions (and misperceptions) of what makes a 'real' business, and show you why that thinking is often outdated.

You’ll hear why the true definition of a business isn’t about your size, how many staff you employ, or how you’re registered.

Timestamped Summary:

When it comes to describing your business, do you really think your legal structure or job title tells the whole story? In this episode of Numbers Knowhow, I dig into what really matters when you’re talking about your business—and why the usual labels often do you a disservice. If you’ve ever hesitated before introducing yourself as a freelancer, self-employed, a charity, or a voluntary organization, you’re not alone. I’ll challenge some of the common perceptions (and misperceptions) of what makes a “real” business, and show you why that thinking is often outdated. You’ll hear why the true definition of a business isn’t about your size, how many staff you employ, or how you’re registered, but about the impact you make, the risks you take on, and the value you offer.

In this episode, I address a bit of snobbery and confusion that surrounds business identity, especially for those in the charity, creative, and freelance sectors. I share why leading with your organizational structure—saying “I’m a charity” or “I’m just a freelancer”—can actually hold you back. Instead, I urge you to put the focus on the work you do, the problems you solve, and the broader contribution you make to the economy and society. We talk about why charities are businesses too, how financial motivation can differ between sectors, and why it’s essential to reclaim and broaden the definition of business. Whether you’re running a grant-funded organization, providing services solo, or are part of a large commercial outfit, you’ll realize you’re more alike than you might think.

By the end of this episode, you’ll have a fresh way to talk about your organization that highlights your value and makes it easier for people to understand your impact. You’ll get better at framing what you do so others—clients, funders, partners—see you as a credible, impactful business, not just a label or legal structure. You’ll also walk away with a new appreciation of how business disciplines like planning, budgeting, and risk-taking aren’t reserved for the corporate world—they’re vital in every sector. If you’re ready to tell a more powerful story about your business, challenge old assumptions, and strengthen your case to stakeholders, this episode is for you.

Timestamped Summary:

• [00:00:03] Challenging the ideas of business.
• [00:01:12] Charities and voluntary organisations.
• [00:02:11] The risks and contributions.
• [00:03:13] Being registered for VAT or employing staff — means you’re a real business?
• [00:04:05] Discipline is vital.
• [00:05:39] Different objectives.
• [00:06:23] The big takeaway.

If you want to start introducing yourself—and your business—in a way that builds credibility, attracts the right connections, and truly reflects your value, don’t miss this episode.

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If you run a business, you know how cash flow can feel like a constant headache. But what if managing your business’s lifeblood could get a whole lot easier? In this episode of "From Creative Passion to Profit", I’m getting into the topic of cash flow management.

Not just as a concept you’ve heard tossed around, but as a practical, vital skill you can actually master.

Whether you’re just starting out or you’ve been struggling to stay ahead, this episode arms you with seven straightforward strategies I’ve seen work first-hand.

I’m not just handing you lofty ideas; I’m giving you actionable steps, cautionary tales, and real business knowhow you can’t afford to miss.

Wonder how to build a real safety net for your company, make solid decisions about spending, or know when to borrow? I cover that, and so much more, pulling back the curtain on the choices that make or break businesses every day.

• [00:00:00] I kick off with why cash flow management is the most critical part of survival for any business, even ahead of profitability.
• [00:01:02] I lay out the first strategy: creating a cash reserve, suggesting a practical three to six months of operating costs as a buffer against tough times.
• [00:01:59] We talk about cost consciousness—how to develop and stick to a minimum viable budget even during profitable periods and why discipline matters.
• [00:02:39] For product-based businesses, I discuss inventory management and the hidden costs of overstocking or mismanaging stock.
• [00:03:26] I explain the pros and cons of leasing equipment versus buying outright, especially the immediate impact on cash reserves.
• [00:04:17] I introduce equipment loans as another valuable finance option, particularly for specialized purchases.
• [00:04:40] I highlight the strategic advantage of borrowing when business is good rather than waiting for a crisis—prevention over cure.
• [00:05:04] In the final strategy, I drive home the value of a great accountant for forecasting issues before they hit, and summarize how all these steps build a sturdy, sensible cash flow foundation for your business.
• [End] You’ll learn why planning for the worst, not just hoping for the best, is key to long-term business success.

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