You might think you're ready to blast off into the world of startup success...but are you fully prepared for launch?

I'm joined by Justin Adelson, founder of Perfect Pixel Marketing, to discuss how to successfully prepare for a website's debut.

Listen in to learn about 6 common unfortunate situations in content marketing and what you can do to lessen your chances of encountering these road blocks.

Two of Fractl’s creative strategy experts, Kristin Tynski and Ryan Sammy, discuss the future of content marketing.

Tommy Walker joins us this week to answer the question: how do you find the soul of your blog?

In this episode, Amanda talks about six characteristics that makes content newsworthy. 

I totally get it -- sometimes it can be...difficult...to reach your target customers.

You might be really wanting to reach out to someone, but if you're not talking about something that interests them in a way they like communicating, they'll immediately tune out. So how do you effectively get your message to your target audience?

B2B content and email marketer Shayla Price explains it all.

Buckle up, ladies and gents. It's time to perform some EXPERIMENTS! 

Well, not the beaker-and-test-tube type of experiments -- marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new tactics and strategies are worth exploring to get the best results.

Ranking #1 or #2 for your target keyword is every digital marketer's dream.

But getting your website to the top of Google takes a lot of work. After investing a lot of time, resources, and brain power to the endeavor, though, it's actually possible to achieve.

How do I know?

Dmitry Dragilev has done it. And we talked to him about it to get his awesome insights.

Have you ever seen a truly terrible infographic? 

Of course you have. Because when anything proves to be a super effective way to market or communicate, everyone jumps on the bandwagon, but not everyone does a very good job in executing. Which leads people to ask, are infographics no longer effective? Are they perhaps...dead? I talk to the Head of Marketing at Venngage, Nadya Khoja, to explore why infographics work.

Rebranding isn't like flipping a switch -- it involves strategic planning and messaging to successfully transform a product, service, or brand. In this episode, I talk with Amazon.com's Alexa marketing team to discover how they've rebranded after being well known for its website ranking list but now offering a suite of paid tools -- a brand new value add. (Pun intended.)