What if player support wasn’t a cost centre, but your biggest competitive edge? That’s the vision Harpo Lilja is building with Tugi Tark. In this episode, we explore how combining AI with real human expertise can transform iGaming customer support from reactive problem-solving into a smarter, faster, more player-friendly experience. Harpo shares how support teams can scale without losing quality, why trust matters, and what the future of player care looks like as technology reshapes the industry.