Former Youtuber turned entrepreneur Caspar Lee joins the show to talk about his incredible career as one of the first-ever social media stars and his new job as co-founder of the Influencer marketing company.

Caspar turned his back on creating videos with tens of millions of views, including many featuring A-list Hollywood stars, to pursue a long-held passion to build a start-up with his business partner Ben Jefferies.

So how does someone who has made such a success of themselves doing one thing manage to transition to something else?

He gives advice for those who want to become the next big thing on TikTok, and for those who want to work with them on brand awareness campaigns.

And we talk about the pressures that being a Youtuber can bring to a young person, and what it’s like being “the grandfather of the internet” aged just 27.

Additional Material:

Joe & Caspar hit the Road: BBC Studios

Caspar Lee: Youtube

Wonder Park: Paramount Pictures & Nickelodeon

Influencer

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