Cassandra Hoblitz is a Client Strategy Lead at Front Row group in New York City. Cassandra is passionate about beauty, design and sustainability. She’s led creative and branding projects for brands like WYN Beauty by Serena Williams, Josie Maran, Beautyblender and K18.

This episode was recorded in April and references the launch of Wyn Beauty by Serena Williams, which is now available at Ulta.

On this episode, Cassandra tells Danielle Nielsen about her winding path to building her wings in the New York City beauty industry.