Earlier this season, Dan and Adam looked at the reasons why brands fail to extend into new markets. Now we discuss the flip side with a couple of Casual Dining brands that have launched new endeavors into the Fast Casual space and discuss which brands did it best: Denny's, Tony Roma's or Cracker Barrel.

0:49: Brand Extension

3:12: Casual Dining brands

3:34: Holler & Dash

5:52: Tony Roma’s

7:58: Treasure Island, no TI

09:08: The Den by Denny’s

11:25: Eegee’s

11:47: Wienerschnitzel

12:59: Differentiation

15:10: First Watch vs. IHOP

17:40: Brand relevance

20:05: Similar experience in Casual Dining

22:14: Hot Dog opportunity