Food & Restaurant Marketing

1:31 Nutrition and context

2:43 Dietitians and nutritionists

4:22 Better for you - the claim

5:30 Food allergies and sensitivities (celiacs)

6:38 Labeling

7:25 Paleo

8:41 Trends at the NY Fancy Food Show

9:32 Nutrition as a trend driver

10:24 Superfood

11:40 Are we getting smarter?

13:11 Speed of the trend cycle

15:15 Panera and the perils of 'clean' food

18:51 Papa John's

20:15 GMO / Non-GMO

22:05 Gluten free

23:17 Organic

25:59 Free-from

27:20 Snacks

Listen to Leah's ongoing podcast and radio show Ingles Information Aisle - http://inglesinfoaisle.com/

1:30 Experience and perspective

4:30 Authenticity

5:52 Culture

7:44 Marlow's Magic Book

8:34 Bringing values to life

9:40 Marlow's Tavern background

11:03 Unique locations

12:14 Hospitality is everything

14:38 Hiring for culture

16:33 Ops and management

18:03 Brand reflects reality

20:10 Service, the fork

21:28 Missing on culture

23:57 Leadership

24:51 One word

26:19 How to get culture right

28:10 Scaling culture

Dan and Adam look at the media's obsession with retails downward trend. Is retail dying? Probably not, but no question something's going to change.

0:32 Malls are dying

1:40 Luxury goods and tactile experience

2:30 Shopping & Guitar Center

4:30 Ideas for empty malls

7:02 Why is retail suffering?

7:50 We made it this far before mentioning Amazon. You're welcome.

9:12 Showrooming

10:20 Friction and customer experience

12:22 Service

14:49 Value and outlet malls

16:20 What brands are closing?

17:34 Delivery and experience

21:07 Louis Vuitton

22:57 Let's not talk omnichannel

24:05 Customer journey

25:02 Instagram worthy restaurants

27:10 Authenticity

28:31 We don't miss malls

29:05 Real estate selection

Authenticity has become a bit of a buzzword. But Zac Painter of Fatz Cafe joins us to talk about how the southern kitchen concept works to bring authenticity to life.

:52 Introducing Zac Painter

2:33 Firehouse Subs

3:48 Working in restaurants

5:24 All about Fatz Cafe

7:15 The peach shed

7:50 The great recession and change

8:48 Understanding the founder's mission

10:31 Getting the menu right

12:45 Decor and attire

14:08 Music and atmosphere

15:10 Imagine Dragons (yup, really)

18:42 Experience curve

20:54 Multi-generational authenticity

22:43 Know how your guest uses you

25:21 Increasing value for the guest

26:43 Kid's menu

28:39 Autism Speaks

30:28 Non-profit programs and partnership

See transcript for links and notes.

The media is obsessed with the death of television. Dan and Adam dive into the facts from Gfk MRI and discuss what's really going on, and why it's really important to restaurant brands.

:20 New studio surrounds for F&RM

:47 Pinterest

1:40 The demise of television according to the media

3:05 Cord cutting

4:07 Cord nevers

6:42 Gfk MRI report and stats

7:38 The media never over reacts

8:51 Apple TV, Roku, Netflix, Amazon, options

10:32 1 minute decline in viewership (Media Post)

11:36 Exponent podcast (Ben Thompson, James Allworth: Ben, how ARE you!)

12:26 Cord nevers

13:46 Streaming expands to Twitter, Facebook, beyond

14:05 Sports TV (My Jets are so bad)

16:36 Media buying and performance

18:05 Compelling programming

19:23 Google, Facebook and dominance in digital media revenue

20:54 Media 'waste'

23:16 Culture is changing

24:14 Retail is getting slaughtered

25:25 Inverse age aspiration and trends

27:11 Traditional institutions aren't safe

29:49 [email protected], @FandRM

Fast casual salad concept MAD Greens is doing a lot of things right as they continue to grow. In this interesting conversation, Lucas Clarke joins us to talk about their approach to captivating customers.

0:50 Titles, Head Lettuce Juggler

1:29 Lucas Clarke

2:35 Adam loves MAD Greens, there I said it.

4:13 Palate and craving

6:35 Culinary and ops

8:15 Ingredient management

9:41 Suggestions from customers

10:43 Simplifying messages

12:24 Speed of service

15:03 Explaining the concept to new guests

16:02 The perils of customization

18:49 (Re)defining fast casual

21:45 LTOs and popularity

24:43 Culinary focus

25:49 Menu clarity

26:48 Waste

28:18 Paradox of choice

29:12 Ingredient trends

32:27 Marketing approach

37:00 We run out of tape

See transcript for links and notes.

As part of our editorial series on the mobile app environment for restaurant brands of all sizes, Dan and Adam discuss the good, the bad and the beautiful about mobile apps.

1:35 Pros and Cons articles on F&RM.com

2:40 What is mobile?

4:35 Even laptops are mobile.

5:52 Brand responsibility

6:30 Thinly veiled Ruby Tuesday reference

6:56 Data collection and POS

9:07 Software integration

11:20 Adam is a human

12:02 Domino’s is setting the standard

14:49 The investment

15:44 Your app is your brand

16:49 Commit spend

19:27 Loyalty

21:34 Your app can hurt you

22.37 comScore: A lot of people don’t download apps

24:24 Does it have to be an app?

26:38 Built in behaviors

28:06 Hooked by Nir Eyal

28:36 Security

30:10 Your app is a product

34:19 Amazon and Apple are your app’s competitors

See transcript for links and notes.

Earlier this season, Dan and Adam looked at the reasons why brands fail to extend into new markets. Now we discuss the flip side with a couple of Casual Dining brands that have launched new endeavors into the Fast Casual space and discuss which brands did it best: Denny's, Tony Roma's or Cracker Barrel.

0:49: Brand Extension

3:12: Casual Dining brands

3:34: Holler & Dash

5:52: Tony Roma’s

7:58: Treasure Island, no TI

09:08: The Den by Denny’s

11:25: Eegee’s

11:47: Wienerschnitzel

12:59: Differentiation

15:10: First Watch vs. IHOP

17:40: Brand relevance

20:05: Similar experience in Casual Dining

22:14: Hot Dog opportunity

Dan shares an ad campaign he's seen (a lot) for an LTO Starbucks Coffee featuring a price point typically used by QSR brands. Dan and Adam discuss and debate the direction of the brand and the state of their vaunted experience. Grab a cuppa and settle in for this one.

0:20: Starbucks

2:47: Breakfast battle

5:50: LTO

9:17: American Express Small Business Saturday

10:05: Is Starbucks mass?

11:25: Starbucks vs. McDonald’s

12:03: Real estate strategy

13:17: Quik Trip breakfast

14:57: Appetite appeal

15:45: Offer testing

17:27: Subway

20:46: Carl’s Jr.

22:15: Mass appeal

23:50: Gas station breakfast

The media simply won't stop reporting that Casual Dining is a dying breed. What does that mean for the people at the helm of those brands? Dan and Adam dig in to discuss the changing restaurant environment and ways that Casual Dining brands can fight and win their share of dining occasions.

Have a seat and dig in.

00:30: The prediction of the demise of Casual Dining

01:42: Miller Pulse

02:01: Media spin

03:47: Define your competitor

04:24: The Great Recession

05:50: Innovation vs. Ziosk

07:70: LTOs

10:10: Oversaturation of restaurants

10:51: Cold Stone Creamery

11:50: Real estate strategy

13:12: Core menu

15:40: Offers

17:21: Measurable media and risk

19:18: Magic number

20:23: Brand awareness vs. offers

21:16: FSI danger

23:02: Taking price

24:18: Millennial segmentation

25:51: Geolocation layer

27:12: Experience