As part of our editorial series on the mobile app environment for restaurant brands of all sizes, Dan and Adam discuss the good, the bad and the beautiful about mobile apps.

1:35 Pros and Cons articles on F&RM.com

2:40 What is mobile?

4:35 Even laptops are mobile.

5:52 Brand responsibility

6:30 Thinly veiled Ruby Tuesday reference

6:56 Data collection and POS

9:07 Software integration

11:20 Adam is a human

12:02 Domino’s is setting the standard

14:49 The investment

15:44 Your app is your brand

16:49 Commit spend

19:27 Loyalty

21:34 Your app can hurt you

22.37 comScore: A lot of people don’t download apps

24:24 Does it have to be an app?

26:38 Built in behaviors

28:06 Hooked by Nir Eyal

28:36 Security

30:10 Your app is a product

34:19 Amazon and Apple are your app’s competitors

See transcript for links and notes.