Fast casual salad concept MAD Greens is doing a lot of things right as they continue to grow. In this interesting conversation, Lucas Clarke joins us to talk about their approach to captivating customers.

0:50 Titles, Head Lettuce Juggler

1:29 Lucas Clarke

2:35 Adam loves MAD Greens, there I said it.

4:13 Palate and craving

6:35 Culinary and ops

8:15 Ingredient management

9:41 Suggestions from customers

10:43 Simplifying messages

12:24 Speed of service

15:03 Explaining the concept to new guests

16:02 The perils of customization

18:49 (Re)defining fast casual

21:45 LTOs and popularity

24:43 Culinary focus

25:49 Menu clarity

26:48 Waste

28:18 Paradox of choice

29:12 Ingredient trends

32:27 Marketing approach

37:00 We run out of tape

See transcript for links and notes.