The media simply won't stop reporting that Casual Dining is a dying breed. What does that mean for the people at the helm of those brands? Dan and Adam dig in to discuss the changing restaurant environment and ways that Casual Dining brands can fight and win their share of dining occasions.

Have a seat and dig in.

00:30: The prediction of the demise of Casual Dining

01:42: Miller Pulse

02:01: Media spin

03:47: Define your competitor

04:24: The Great Recession

05:50: Innovation vs. Ziosk

07:70: LTOs

10:10: Oversaturation of restaurants

10:51: Cold Stone Creamery

11:50: Real estate strategy

13:12: Core menu

15:40: Offers

17:21: Measurable media and risk

19:18: Magic number

20:23: Brand awareness vs. offers

21:16: FSI danger

23:02: Taking price

24:18: Millennial segmentation

25:51: Geolocation layer

27:12: Experience