Authenticity has become a bit of a buzzword. But Zac Painter of Fatz Cafe joins us to talk about how the southern kitchen concept works to bring authenticity to life.

:52 Introducing Zac Painter

2:33 Firehouse Subs

3:48 Working in restaurants

5:24 All about Fatz Cafe

7:15 The peach shed

7:50 The great recession and change

8:48 Understanding the founder's mission

10:31 Getting the menu right

12:45 Decor and attire

14:08 Music and atmosphere

15:10 Imagine Dragons (yup, really)

18:42 Experience curve

20:54 Multi-generational authenticity

22:43 Know how your guest uses you

25:21 Increasing value for the guest

26:43 Kid's menu

28:39 Autism Speaks

30:28 Non-profit programs and partnership

See transcript for links and notes.