Casual Space

Erin Sembroski didn't know her husband Chris had entered a contest to fly to space. Then he won the Generosity seat on the Inspiration4 on a SpaceX, rocket and had to tell her the news. On this episode of the Casual Space Podcast, Erin shares her experience -from learning that Chris' would be going to space as part of the first all-civilian crew- to how she worked to navigate the intensity of the obligations and emotions as an astronaut's spouse.

This is Erin's story, told along side her husband Chris, to Beth and Chad. Their adventure together will warm your heart, and it's one that's only just begun.

Inspiration4 was a human spaceflight mission in 2021, operated by SpaceX on behalf of Shift4 Payments CEO Jared Isaacman.[3] The mission launched the Crew Dragon Resilience on 16 September 2021 from the Florida Kennedy Space Center's Launch Complex 39A atop a Falcon 9 launch vehicle, placed the Dragon capsule into low Earth orbit,[4] and ended successfully on September 18 when the Resilience splashed down in the Atlantic Ocean.

About Erin Sembroski

Erin was born and raised in Montana. She grew up with a love for all things outdoors: hiking, camping, floating the river with her brother and sister…She attended Montana State University graduating with a Bachelor of Science degree in Elementary Education. Erin's first teaching position was in Great Falls, MT, where she met Chris while he was stationed at Malmstrom Air Force Base. After three years, they decided to move to the Pacific Northwest (PNW) for the water, outdoors, and Seattle life. Erin went on to attend University of Washington and graduated with a Masters in Teaching. She has taught north of Seattle for over 8 years now, and loves her smart, sarcastic, and big-hearted middle schoolers.

Her proudest accomplishment is being Mom to two brave, strong, and brilliant girls and best Beagle buddy, Franklin. Erin and Chris have been married for 12 years, and she couldn't be any prouder than to see him live his dream of flying in space.

About Chris Sembroski, Inspiration4 astronaut

Chris Sembroski grew up with a natural curiosity about outer space. Stargazing late at night on the roof of his high school and launching high-powered model rockets in college cemented this passion. As a U.S. Space Camp counselor, he conducted simulated space shuttle missions and supported STEM-based education designed to inspire young minds to explore these areas and find their passions. As a college student, Sembroski volunteered with ProSpace, a grassroots lobbying effort that promoted legislation in Washington, D.C., to help open space travel and allow companies like SpaceX to exist. He then served in the U.S. Air Force, maintaining a fleet of Minuteman III intercontinental ballistic missiles and deploying for service in Iraq before leaving active duty in 2007. Following his education from the Air Force, Sembroski earned a B.S. in Professional Aeronautics from Embry-Riddle Aeronautical University. In his career, Sembroski has sought innovative, industry-disrupting methods to monitor and maintain mechanical equipment, making everything from data centers to hospitals more efficient. He now resides in Seattle, WA, and works in the aerospace industry. Chris held the Generosity seat on the Inspiration4 launch on September 16, 2021.

About Inspiration4 https://inspiration4.com/

Inspiration4 is the world's first all-civilian mission to orbit. The mission is commanded by Jared Isaacman, the 38-year-old founder and Chief Executive Officer of Shift4 Payments and an accomplished pilot and adventurer. Inspiration4 launched from Earth from Kennedy Space Center's historic Launch Complex 39A, the embarkation point for Apollo and Space Shuttle missions, and traveled across a low earth orbit on a 3-day journey in space. Named in recognition of the four-person crew, the mission raised more than 210 million in funds for St. Jude Children's Research Hospital, a milestone that represents a new era for human spaceflight and exploration.

This episode is an amazing story about the Commercialization of Cislunar Space by a company named ThinkOrbital. It's also the story of how two talented people were bold enough to share their innovative idea to design something…different, better, and for all space explorers.

Co-Founders Sebastian Asprella and Dr. Vojtech Holub met on Discord during COVID, and soon found that by applying their interests and talents together in a big way, a big idea for a single-launch space station could become a reality. And thus, ThinkOrbital was born! One of Beth's favorite ThinkOrbital long-term objectives is that they look to explore customers beyond "traditional" space users, promoting the quality of business, research and recreational scope available in space! Today on this Casual Space Podcast episode, Sebastian and Vojtech walk us through their concept to create a novel space station that is scalable, modular and can be deployed with a single launch to be assembled on-orbit. Wow.

About Sebastian Asprella: Think Orbital Co-Founder, CEO Sebastian brings 25 years of leadership and intrapreneurship experience across business management and IT sectors. With a background in electromechanics and business administration, Sebastian has been working for the European Medicines Agency (EMA) since 2001 starting from business administration to heading complex multinational digitalization programs. Sebastian has previously consulted on business development for EnergyX, while his early career experience ranges across telecom and oil and gas sectors.

About Vojtech Holub, Ph.D.: Think Orbital Co-Founder, CTO Vojtech brings 13 years of research and development and software engineering experience, along with research expertise in aerospace engineering. Vojtech holds over 20 patents and has published 17 conference and journal papers. His paper published in the AIAA's Journal of Spacecraft and Rockets has served as a founding thesis for ThinkOrbital's Commercial Space Station design.

About ThinkOrbital https://thinkorbital.com/

ThinkOrbital is designing and delivering the premier commercial low Earth orbit destination with a mission to accelerate exploration of cislunar space. They have developed a concept based on mature technologies available today, to create a novel space station that is scalable, modular and can be deployed with a single launch to be assembled on-orbit.

Other Happenings:

James Webb Space Telescope?!?! Here's a great video about JWST launch and deployment: https://www.youtube.com/watch?v=v6ihVeEoUdo

Launch Schedules! https://www.space.com/32286-space-calendar.html

Dylan Taylor launches on Blue Origin! Here's my conversation with Dylan from earlier this year; https://www.bethmund.com/casual-space-podcast/2020/12/17/101-dylan-taylor

And here's another great conversation with Dylan and Frank White! https://www.youtube.com/watch?v=KlU76UuDxjA

When you need to send payloads to space, you call upon the expertise of Stephanie Murphy, because Ms. Murphy and her newly merged company is (and has been) perfectly practiced at providing on-orbit testing for government and commercial customers.

Today on the show, you'll enjoy getting to know the impressive Stephanie Murphy- how she's overcoming obstacles as a female principal owner in the competitive commercial space industry, what it takes to fly payloads in space, her team's ability to champion challenging flight schedules (from concept to flown in 3 years!) and what it feels like to receive a new contract from NASA to be the first woman-owned company that will land testing equipment on the moon!!

Alpha Space leads the commercial space industry through its Space Testing as a Service (STaaS) offerings. Alpha Space owns and operates the MISSE – an orbiting commercial science and testing facility permanently installed on the exterior of the International Space Station. MEI Technologies is a nationwide company providing innovative technical services and solutions including Space Access, Engineering Services & Solutions, Modeling and Simulation and IT/Cyber Services & Solutions, and Stephanie Murphy is the woman who formed the merger between Alpha Space and MEI Technologies!

About Stephanie Muñiz Murphy: Stephanie Muñiz Murphy a Hispanic-American woman who owns Aegis and serves as Chair of the Board. Through a new contract with NASA, Aegis will be the first woman-owned company that will land testing equipment on the Moon! Stephanie is working closely with Mark Gittleman, the CEO of Aegis, which was formed in August 2021 through the merger of Alpha Space and MEI Technologies. Gittleman's background is rich with hardware development in the commercial space industry.

About AEGIS AEROSPACE https://www.aegisaero.com

(pronounced ējis) is a woman-owned space and technology company that provides turn-key solutions to government and commercial customers in the space and defense industries. Formed through the merger of Alpha Space and MEI Technologies, Aegis Aerospace offers 30 years of success and innovation in the areas of commercial space services, technology and engineering services, and related products.

About Alpha Space https://www.alphaspace.com/about-alpha-space.html

Unparalleled Commercial On-Orbit Testing and Data Collection Services

Alpha Space Test and Research Alliance, LLC (Alpha Space) is a minority-woman-owned commercial space company serving the space R&D and testing markets. It is an ISS National Laboratory Implementation Partner and Commercialization Partner. Alpha Space provides turnkey on-orbit technology testing services utilizing its unique, external flight facility, MISSE. Alpha Space makes it easy to get your science or technology to orbit and into the actual space environment, providing confidential testing and data collection for both passive and active tests and experiments for about 6 months at a time. When the test period is over, Alpha Space returns your hardware to you.

The Alpha Space team has the experience and skills needed to provide its customers with services that include:

• Hardware design
• Hardware/experiment fabrication
• Payload and experiment integration
• Flight certification
• Launch vehicle integration
• On-orbit operations
• Confidential data collection
• De-integration and return

About the MISSE Facility https://www.alphaspace.com/about-misse-ff.html

Affordable, Unparalleled Access for Space Environment Technology Demonstration Testing

Instrument Validation | Material Science | Solar Cell Testing

The MISSE test platform consists of a flight facility that is permanently installed on an ISS truss and modular technology/experiment carriers. The flight facility provides structural mounting and utility distribution to up to twelve technology/experiment carriers at a time. The modular carriers are rotated about every six months with a new set of customer technologies.

Mike Mullane is a NASA astronaut who has written several award-winning and popular books detailing his space exploration experience. Years later, his son, Patrick Mullane, would also write a popular book about his own unique experience watching his father become an astronaut. Both accomplished veterans, Mike and Patrick sit down with Beth on Veteran's Day to share some of their (hilarious) stories and (sincere) reflections, and even make a few predictions about the future of space exploration (Dad jokes in space?) on this episode of Casual Space. Don't miss this one- Mike and Patrick are some of the best storytellers you've ever heard!

About Mike Mullane: https://mikemullane.com/

Colonel Mullane was born September 10, 1945 in Wichita Falls, Texas but spent much of his youth in Albuquerque, New Mexico, where he currently resides. He was a child of the space race and in the late 1950's embarked on his own rocket experiments in the deserts near his home. Upon his graduation from West Point in 1967, he was commissioned in the United States Air Force. As a Weapon Systems Operator aboard RF-4C Phantom aircraft, he completed 134 combat missions in Vietnam.

He holds a Master's of Science Degree in Aeronautical Engineering from the Air Force Institute of Technology and is also a graduate of the Air Force Flight Test Engineer School at Edwards Air Force Base, California. Mullane was selected as a Mission Specialist in 1978 in the first group of Space Shuttle Astronauts. He completed three space missions aboard the Shuttles Discovery (STS-41D) and Atlantis (STS-27 & 36) before retiring from NASA and the Air Force in 1990.

Mullane has been inducted into the International Space Hall of Fame and is the recipient of many awards, including the Air Force Distinguished Flying Cross, Legion of Merit and the NASA Space Flight Medal.

Since his retirement from NASA, Colonel Mullane has written an award-winning children's book, Liftoff! An Astronaut's Dream, and a popular space-fact book, Do Your Ears Pop In Space? His memoir, Riding Rockets: The Outrageous Tales of a Space Shuttle Astronaut, has been reviewed in the New York Times and on the Daily Show with Jon Stewart. It has also been featured on Barnes and Noble's recommended summer reading list.

About Patrick Mullane: https://www.pjmullane.com/

Patrick Mullane is the Executive Director of Harvard Business School Online. He brings over 20 years of management experience across several industries to the position. As Executive Director, he is responsible for managing HBS Online's growth, expansion in global markets, and long-term success. HBS Online leverages Harvard Business School's reputation for excellence and impact in business education and the broader business community, as well as the vast intellectual property, academic pedagogy, and faculty talent of the School to be the premier provider of high-quality digital business education.

Prior to joining HBS Online, Patrick was the CEO of Fabrico, Inc., an industrial manufacturing company that was purchased by Technetics, Inc. in 2014. Subsequent to the sale of Fabrico, he served as vice president and general manager in Technetics' industrial turbine portfolio. Before earning his MBA, Patrick served as a captain in a U.S. Air Force intelligence organization. He has also been an early employee of a technology startup, managed Kaplan Test Prep and Admissions' Washington DC market, and worked for a telecommunications equipment company.

Built in 1966 to support the Apollo space missions, the NASA tracking station in Guam (GWM) was equipped with a 30-foot USB antenna and VHF Air-Ground Voice and Telemetry capabilities. Guam was the first dedicated Apollo station built, and it's where Brian Riehle and his team helped to track and communicate with 5 Apollo missions, including Apollo 11! Beth had the privilege of meeting Brian at the Inspiration4 Mission launch, thanks to family friend and astronaut, Dr. Sian Proctor!

About Brian: Mr. Riehle has 35 years' experience in computer systems, including 21 years in Air Traffic Control (ATC) automation systems with the Federal Aviation Administration (FAA) of which 13 years were in a management position. Prior to entering the Federal Civil Service, he was a field engineer with Sperry Univac, and worked on the ARTS 3 Terminal Automation program. While employed with Sperry Univac, he worked in the ARTS 3 development labs in St. Paul, MN, and installed the ARTS 3 systems at Detroit, Columbus, Cincinnati, Indianapolis and the FAA Technical Center (FAATC). Before going to Sperry Univac, he worked for the Bendix Field Engineering Corporation on the NASA Manned Space Flight Network, and supported 5 Apollo lunar missions as the computer supervisor and data systems supervisor at the Guam and Corpus Christi, TX, Apollo tracking stations. Before that, he was employed by North American Rockwell and worked on the development of the Navy Tactical Data Systems (NTDS). He has held numerous FAA technical management positions in Airway Facilities including the positions of Branch Manager, Assistant Division Manager, Division Manager, and Deputy Director of the Operational Support Program.

Here's more info about the Guam NASA tracking stations:

Here are all the Apollo tracking stations; https://www.hq.nasa.gov/alsj/alsj-DSNLocations.html

Here's a great story about a little boy who helped saved Apollo from Guam: https://www.cnn.com/2009/TECH/space/07/20/apollo11.irpt/index.html

What kind of space suit will we need to go back to the moon? How long does it take to make a space suit? Why are space suits white? What's the first thing that could kill you in space? (It's not what you think). Dan Klopp's division at ILC Dover has been making space suits for NASA for over 50 years, so he's perfectly positioned to provide us with a space suit tutorial in this episode of Casual Space!

About Dan Klopp : Dan Klopp is a business leader with an extensive background in technology and strategic marketing. Dan is currently the Director Of Marketing And Business Development Space Systems Division at ILC Dover

Dan holds a BS in Physics (with minors in Chemistry and Mathematics) from Millersville State University, along with an MBA from Duke University's Fuqua School of Business. Additionally, he has done post graduate work in marketing theory at the University of Pennsylvania's Wharton School of Business. Dan has worked in marketing, product development and business leadership positions forHewlett Packard Co., W.L. Gore and Associates, and Thermo Fisher Scientific. He has also served as an adjunct professor of business and marketing for several universities. Dan Klopp resides with his wife in Milton, DE.Find Dan on LinkedIn: https://www.linkedin.com/in/danklopp/

About ILC Dover : ILC Dover: https://www.ilcdover.com/aerospace/ ; Instagram: @ilcdover.astrospace

THIS IS GREAT INFORMATION about Space Suite Technology and Spinoffs: https://spinoff.nasa.gov/Spinoff2005/ch_1.html

Here's just a part of the article:

Originating Technology/NASA Contribution

Space is a hostile environment where astronauts combat extreme temperatures, dangerous radiation, and a near-breathless vacuum. Life support in these unforgiving circumstances is crucial and complex, and failure is not an option for the devices meant to keep astronauts safe in an environment that presents constant opposition. A space suit must meet stringent requirements for life support. The suit has to be made of durable material to withstand the impact of space debris and protect against radiation. It must provide essential oxygen, pressure, heating, and cooling while retaining mobility and dexterity. It is not a simple article of clothing but rather a complex modern armor that the space explorers must don if they are to continue exploring the heavens.

Partnership

In 1947, before people successfully left the Earth's atmosphere, ILC Dover, Inc., of Frederica, Delaware, the governmental supply branch of the International Latex Corporation, was manufacturing high-strength rubber rafts for U.S. Navy Seals. This product proved the basis for a succession of increasingly complex projects in the high-strength textile market. In the next decade, the company's production of pressurized textiles brought it into the realm of creating pressurized flight suits and helmets for American U-2 spy plane pilots, who flew in extreme altitudes. ILC Dover's success with pressurized flight suits led to its bidding and winning the space\ suit contract for the Apollo mission in 1965 with its AX5L suit—a modified, pressurized suit with woven restraints, air bladders, and wrist cuffs that still is used by astronauts today.

Since the early Apollo contract, ILC Dover, in conjunction with Hamilton Standard, of Windsor Locks, Connecticut, has designed and produced space suits for NASA. These suits have flown on every mission, and ILC Dover maintains a staff of 15 full-time employees at the Johnson Space Center dedicated to fitting, assembling, and repairing the space suits for the entire astronaut corps.

ILC Dover's partnership with NASA to create the space suits resulted in mastery of life-critical applications, quality workmanship, and testing for high reliability and safety in extreme conditions, as well as the repeated analysis of processes and inspection. ILC used these skills and the NASA-honed expertise to create a handful of spinoffs, including work in the medical, pharmaceutical, personal protection, and aerospace markets.

NASA also called upon ILC Dover's skills recently, providing the company's engineers the opportunity to spin some of their technical talents back into the Space Program. They designed and manufactured the Mars landing space inflatables for the Pathfinder and Mars Explorer Rover (MER) Missions. These large airbags cushioned the drop onto the surface of the Red Planet. In addition, they manufactured the landing ramps and continue to provide suits to support the construction of the International Space Station.

A mixed-use business park. In space. That's the description of the newly introduced Orbital Reef Commercial Space Station. More good news, this is not the ONLY commercial space station proposed, there are BIG plans on the LEO horizon… listen as Beth and Chad examine a future of orbiting laboratories providing solutions on, off and for planet Earth.

About Orbital Reef: https://www.orbitalreef.com/ Orbital Reef will be the premier mixed-use space station in low Earth orbit for commerce, research, and tourism by the end of this decade.

"Designed for use cases and ideas never before possible, Orbital Reef unlocks LEO by reducing cost and complexity for new kinds of customers. We provide end-to-end services, standard interfaces, and technical support needed by space flight novices: planning, payload development, training, transportation, data analysis, and security for your people or payloads (or both)."

Commercially developed, owned, and operated, Orbital Reef opens doors to new markets and catalyzes the growth of a vibrant space ecosystem. It provides an "address on orbit" for use, lease, or ownership that is international and open to all.

About Axiom Space: https://www.axiomspace.com/ The Apollo missions the first Moon landing inspired a generation. It spurred on innovation and ignited a spark in kids to aim high for their dreams. Those kids of yesterday turned into adults who are changing the world today. We want to light the spark in today's generation to empower them to be the ones to change the world tomorrow. We'll encourage them to aim higher for their dreams than ever before.

Through this giant inspirational and representative Artemis themed Earthwork created by artist Stan Herd, we will honor and recognize African American astronaut Stephanie Wilson who is not only a pioneer but also in the current NASA Artemis group.

She could be the first women to set foot on the Moon.

About Starlab: https://nanoracks.com/starlab/ The First Ever Free-flying Commercial Space Station

Nanoracks spent the last decade mastering the commercial operation of space stations, meeting customer demand, charting market growth, and self-investing in private hardware on the ISS. Based on this experience, we are excited to introduce Starlab, a continuously crewed commercial platform supporting a business designed to enable science, research, and manufacturing for customers around the world.

To learn more about the business and policy of space, check out Payload: https://payloadspace.com/

To BID on Dr. Sian Proctor's space art, "Seeker" go here before November 5th: https://www.charitybuzz.com/catalog_items/auction-live-bid-seeker-space-flown-world-traveling-2285701?preview=1

More about the IAC (International Astronautical Congress)https://www.iafastro.org/events/iac/iac-2021/

Article about the 2020 space economy: https://www.statista.com/statistics/662231/space-economy-breakdown-globally-by-sector/

Christina Korp has traveled the world as a singer, producer, tour manager and as an Astronaut Wrangler. She's produced groundbreaking, mass participation experiential artworks and event that focus on inspiring people and giving back to the planet. Today on the podcast, Christina shares with Beth her latest #AimHigher project success that recently completed on Monday, October 11, where Christina organized an incredible event in Woodruff Park in Atlanta, Georgia where a giant 6,300 square foot Earthwork portrait of NASA Astronaut Stephanie Wilson created by crop artist Stan Herd was unveiled. The frame and wording of #AimHigher was made from 1500 tiles of space art created by kids from 14 Atlanta Schools and 3 children's hospitals. Astronauts Nicole Stott, Susan Kilrain and Dr. Sian Proctor (who only just returned to Earth from the Inspiration4 Mission where she became the first black woman to pilot a spacecraft) participated in this historic event. Each astronaut spoke about the importance of representation to inspire the next generation to aim higher for their dreams. Stephanie Wilson was the second Black woman to go into space. She's flown in three missions — her first in 2006 — and she's also one of 18 astronauts on the NASA Artemis team, which is set to go to the moon in 2024.

About Christina Korp: https://christinakorp.com/

Christina Korp is an astronaut manager, space advisor and the president of Purpose Entertainment. For ten years she managed Apollo 11 astronaut Buzz Aldrin and launched his education foundations – ShareSpace and the Aldrin Family Foundation. She produced the last five galas at Kennedy Space Center celebrating Apollo 11 and the Webby winning and Emmy nominated, "Cycling Pathways to Mars" VR experience. She is passionate about promoting ways space benefits the planet and people every day and promoting women's issues. She spearheaded projects in 2020 to celebrate the Women's Vote Centennial in the USA. She leads SPACE For a Better World producing events and experiences that raise money for partner charities. She currently works with Apollo 16 moon walker Charlie Duke and NASA astronaut and aquanaut Nicole Stott.

About #AimHigher

The Apollo missions, the first Moon landing that inspired a generation. It spurred on innovation and ignited a spark in kids to aim high for their dreams. Those kids of yesterday turned into adults who are changing the world today. We want to light the spark in today's generation to empower them to be the ones to change the world tomorrow. We'll encourage them to aim higher for their dreams than ever before.

Through this giant inspirational and representative Artemis themed Earthwork created by artist Stan Herd, we will honor and recognize African American astronaut Stephanie Wilson who is not only a pioneer but also in the current NASA Artemis group.

She could be the first woman to set foot on the Moon.

Article from Mission: AstroAccess from Space.com: https://www.space.com/astroaccess-disability-ambassadors-zero-g-flight

Does filming in space change the way in which we view space? How will filming in space change our perspective? When actors, directors, and artists go to space, can they help us see ourselves, and our planet Earth in a different way?

Last week, a Soyuz spacecraft carrying a Russian film crew docked at the International Space Station to begin a movie shoot in orbit. The Soyuz ferried a Russian actress and a film director to the station alongside a veteran cosmonaut, who commanded the capsule. Their goal? To spend 12 days shooting scenes for a space film called "The Challenge" on the station.

This week, William Shatner, also known as Captain Kirk, will travel to space on the Blue Origin New Shepard capsule. Actors are traveling to space, and movies are being made in space, so Beth, Chad and new friend of the show, Chris Byars are ready to celebrate how exciting these events are and what it means for humanity's future!

Join in on this episode as Beth, Chad and Chris attempt to answer questions about movies in space, including:

How many movies have been filmed in space?

How many actors have flown to space? (This answer has since changed from today's historic Blue Origin flight, by the way)

What movie SHOULD have been made in space?

Tune in for a very casual conversation with lots of laughs and a couple of great ideas in this week's Casual Space Podcast!

More miscellaneous stuff discussed:

The "female friendly" space toilet on the ISS: https://www.theatlantic.com/science/archive/2020/10/space-toilet-nasa-women/616686/

Tom Cruise will be making movies on the ISS: https://www.bbc.com/news/entertainment-arts-52556699

Beth references this article from the Chicago Tribune of the top 50 movies about space- here is the list: https://www.chicagotribune.com/featured/sns-stacker-best-space-movies-all-time-20210331-ls6z5ha6ubekdgyov76fxs7tam-photogallery.html

A film made in space, Apogee of Fear: https://www.youtube.com/watch?v=BKOK0VzTix4

Wally Funk's previous Blue Origin flight: https://www.cbsnews.com/news/wally-funk-blue-origin-space-travel-oldest-astronaut/

Want to know more about job opportunities in the space industry? Don't miss this free webinar, hosted by Space Nation on October 22, Beth mentioned during the show break. You can check it out and register here: https://www.eventbrite.com/e/space-jobs-and-astropreneurship-opportunities-are-launching-now-tickets-191110435457?aff=bm.

"How can you change the world if no one knows you exist?" – Izzy House

When it comes to marketing, Izzy knows a thing or two. And when it comes to marketing for space, Izzy House wrote the book on it- literally! Her new book, Space Marketing aims to empower companies within the space industry promote space, generate excitement, and implement marketing strategies and tactics to help companies thrive. The space business model is changing, and the companies that are successful right now do ONE THING CONSISTENTLY. On this week's episode, Izzy shares with Beth one of the simplest marketing strategies that works, yet so many companies just don't do…

Here's more about the book Space Marketing: https://izzy.house/space-marketing-book/

From Izzy's website: Since the 2015 SPACE Act opened the doors for commercial companies, the space sector has exploded with activity. There are thousands of new players. As of 2018 data, over 72 countries have launched new governmental space agencies. As a result, unprecedented competition levels grow as countries ramp up their programs and the cost for entry into the industry reduces. Subsequently, Many of the space industry professionals have not had to maneuver in these waters before now.

NASA's not the only game in town anymore. ESA, India, Israel, China, United Arab Emirates, and many other countries are going into space. Therefore, it is going to get even more competitive as these counties pour funds into their space programs and their country's businesses as they reach for a piece of this powerful industry. Marketing will become a necessity if you want to run in the space race.

About Izzy: Izzy House utilizes creativity and her extensive marketing experience to help her business partners grow. The marketing strategies that she creates are attractive, produce results, and create income streams that have benefited 600+companies for over 20 years. From websites to print to video, her award-winning campaigns connect companies to their audience.

With an extensive marketing background, she turns the lens of marketing onto the space industry. Armed with experience in public affairs, outreach, and marketing, she aims to empower space companies and further their dreams of space exploration.

https://www.ilsehouse.com/