The Brand Called You

Cat Holt, Founder & Chief Brand Officer, Coologee, Inc

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Cat Holt, Founder & Chief Brand Officer, Coologee, Inc
  • Cat is the founder and Chief Brand Officer of Coologee, Inc.
    • Podcast
    Overview

    In this powerful conversation, branding expert Cat Holt, Founder & Chief Brand Officer of Coologee, Inc., shares her journey from psychology and art to shaping iconic campaigns like Progressive’s Dr. Rick. She reveals how humor drives truth, why brands must be treated as business assets, and how AI is transforming customer experience—without losing the human touch.

    00:37- About Cat Holt
    • Cat is the founder and Chief Brand Officer of Coologee, Inc.
      • 05:45- How do you balance humor with seriousness in branding?
      • Humor makes serious insights easier to receive and relate to.
      • People respond better to important messages when delivered with joy.
      • Humor and positivity help audiences stay open to new ideas.
        • 17:23- How do you build scalable brand platforms that stay effective across channels?
        • Link media, website, call, sales, and CRM data for a complete view.
        • Track brand performance to know what’s working and where to optimize.
        • Use coordinated insights to confidently scale marketing investments.

          • RESOURCES:

          Learn more about Cat Holt: LinkedIn

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          • Cat is the founder and Chief Brand Officer of Coologee, Inc.

            • The post Cat Holt, Founder & Chief Brand Officer, Coologee, Inc first appeared on TBCY.

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