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Catching ecom lightning in a ... Tumbler?: Michael Francis, Co-Founder of Elva
What happens in ecom when you catch lightning in
a bottle, or more specifically, lightning in a 30 ounce stainless steel vacuum insulated tumbler. Today we talk to Michael Francis of Alva, the agency behind Stanley 19 13.com, home of the viral hydration phenomenon known simply as the Stanley Cup. Michael talks about the needs of the brand and the needs of the technology, blending the creative and the practical, anticipating the needs of
the customer with accountable design. Grab your Barbie crossover, Stanley quencher. Let's drink it in.
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By High VelocityWhat happens in ecom when you catch lightning in
a bottle, or more specifically, lightning in a 30 ounce stainless steel vacuum insulated tumbler. Today we talk to Michael Francis of Alva, the agency behind Stanley 19 13.com, home of the viral hydration phenomenon known simply as the Stanley Cup. Michael talks about the needs of the brand and the needs of the technology, blending the creative and the practical, anticipating the needs of
the customer with accountable design. Grab your Barbie crossover, Stanley quencher. Let's drink it in.