Commerce Chats

An entrepreneur seeing a gap in the market takes on the challenge of creating a new product. After all the research and sourcing to create a prototype, she’s ready to sell. What’s next? A website, of course! Thigh Society founder, Marnie Rabinovitch, shares how her “hobby” turned into building a product and the brand that she wanted to see for all bodies. A brand is not built overnight – listen to hear the lessons learned along the way and how to stay true in a sea of competition.

A composable cart architecture is a wonderous, intricate work of art with so many changing parts. Moving to composable and not sure where to start? Get a board ready in your online board building tool of choice and let’s architect some cart art together!

The architecture of a commerce site has gone through an evolution to get to today’s composable world. Brian Ballard has been a consultant and worked on the brand side in all the architectural eras and shares his thoughts on:

So you've generated a lot of warm fuzzies about your brand, but warm fuzzies don't pay for the heat. Digital Commerce and Customer Experience Executive Courtney Wachs talks us through how you evolve your conversation with your customers, how your channels should be an ecosystem not an echo chamber.

Learn Kemp's Two Rules for Revenue discovery straight from eCommerce Executive Jessica Kemp, herself. We distinguish between fancy and functional and talk about how demonstrating trustworthiness requires connecting with our inner lizard.

We Talk About:

Kemp's Rules for Revenue

Conversation vs. Conversion

Lizard Brains and Bounce Rates

There's an App for That, But Should there be

Maslow and Merchandising

AI and Search Enrichment

We see you, Merchandisers. Good luck this Black Friday/Cyber Monday from High Velocity and Commerce Chats

In a front-end focused industry, it’s important to remember there is a customer at both ends of a transaction. IT Executive Karthika Mayo has been on all sides of the eCommerce experience. She gives us her perspectives and reminds us, Your eCom brand promise is only as good as your ability to fulfill it. Literally.

We Talk About:

The impact of UX in Customer-facing and Non-Customer Facing Experiences

Going Direct to Consumer for the First Time

How AI is changing how we Experiment and Access Analytics

The Customers on Both Sides of the Transaction

EXTRA SPOOPY HALLOWEEN EPISODE: There's a ghost haunting ecom: obsolescence. Would-be headless providers have been creating a Frankenstein's monster of acquisitions trying to recreate the monolithic zombies. Will struggling platforms sullen and drained rise from their torpor or fall to the heretofore unseen children of the night. What music they make.

In this episode we cover: 

The Haunting: eCom Platform Obsolescence

The Curse of the Headless Horse&#!%

When a Stranger API Calls: Failing at Modularity in eCom for the Sake of Defending Market Share

Walking Dead: GTM can't Save You

The Purge: Cyber Monday

For too long, we've regarded e-commerce not as a service but as a technology, which we are conditioned to merely observe aloofly from an analytics dashboard and maybe occasionally poke with a stick. As a result, we got abandonment issues, literally, 70% cart abandonment rates, a number unchanged for more than a decade. And while many are rolling out the technocentric carpet for our new AI Robot Savior Overlords, Owen Landon of CartConvert suggests that in this case the most effective layer of your tech stack is Humans? 
In this episode we cover: 

Made Media's iconic client list includes Royal Albert Hall, New York City Ballet, Lincoln Center, Los Angeles Philharmonic, and Glyndebourne. The equally iconic Michaela Drapes, Made Media's Director of Strategy and Consulting, joins Commerce Chats and pulls back the curtain on an industry that has been selling hot tickets since tickets existed.

You may not immediately think of the Arts as a vanguard of digital commerce but consider:  
You think it's tricky having a product with permutations?

That's cute -- Try selling concert tickets with 50,000 variants ranging from 5 bucks to 4,000 bucks.

Think your traffic spikes are troubling?

Adorable -- Try managing a horde of 50,000 Mitski fans (seeded with a malign smattering of e-brigands and digital goblins) all hitting your site at once.

You think your clients are primadonnas?

... [Eye roll and cape flourish, exuent stage left]