Made Media's iconic client list includes Royal Albert Hall, New York City Ballet, Lincoln Center, Los Angeles Philharmonic, and Glyndebourne. The equally iconic Michaela Drapes, Made Media's Director of Strategy and Consulting, joins Commerce Chats and pulls back the curtain on an industry that has been selling hot tickets since tickets existed.

You may not immediately think of the Arts as a vanguard of digital commerce but consider:  
You think it's tricky having a product with permutations?

That's cute -- Try selling concert tickets with 50,000 variants ranging from 5 bucks to 4,000 bucks.

Think your traffic spikes are troubling?

Adorable -- Try managing a horde of 50,000 Mitski fans (seeded with a malign smattering of e-brigands and digital goblins) all hitting your site at once.

You think your clients are primadonnas?

... [Eye roll and cape flourish, exuent stage left]