In this episode of Kyetu Catalyst, we dive into the powerful impact of the words we hear and internalize from coaches and mentors, especially in childhood. Drawing from personal anecdotes and supported by research, we explore how these catchphrases shape our identity and influence our behavior throughout life. Discover practical tips for positive reinforcement and self-affirmation, and reflect on how to cultivate an empowering self-identity. Tune in to understand the profound connection between words and self-perception, and how we can harness this for personal growth.