In this episode of The Digital Download, we welcome Lia Parisyan to discuss category creation. Whether you’re looking to introduce a new business model or create a fresh category of products, Lia Parisyan shares insights and strategies to help you succeed. Lia emphasizes the importance of thorough research and understanding customer needs when embarking on the journey of category creation. Understanding the challenges and nuances of category creation is essential for standing out in a crowded market.

 

Highlights -

03:41 Poetry major turned diverse professional in media

17:54 Foothold determines market share, micro solutions are the future

20:17 Focus on niche, avoid diluting category. Branch carefully.

27:36 Studying diverse subjects teaches empathy and perspective

40:31 Data opens conversations, supports goals, diagnoses problems

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

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#Branding #ContentStrategy #Marketing #SocialSelling #DigitalSelling #LinkedInLive #Podcast

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