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Catherine Beattie heads up the ad operations team at Encyclopaedia Brittanica and Merriam-Webster, where she runs a small team that manages the company's 100% programmatic advertising operation.
Prior to Brittanica, Catherine was the Senior Director of Digital Ad Operations for Tronc, and in this interview, she talks about what it was like making the transition from running a large ad ops team that blended both programmatic and direct sales, to a small, all-programmatic team.
From handling complaints from users, to ensuring that your category blocks are consistent with your brand and audience values, Catherine shares her day to day challenges, along with what she looks for in new hires, and what advice she would give to anyone starting out in ad ops today.
Listen to or watch the full episode, or read the transcript below, to hear what Catherine has to say about running a modern ad ops team.
Catherine Beattie heads up the ad operations team at Encyclopaedia Brittanica and Merriam-Webster, where she runs a small team that manages the company's 100% programmatic advertising operation.
Prior to Brittanica, Catherine was the Senior Director of Digital Ad Operations for Tronc, and in this interview, she talks about what it was like making the transition from running a large ad ops team that blended both programmatic and direct sales, to a small, all-programmatic team.
From handling complaints from users, to ensuring that your category blocks are consistent with your brand and audience values, Catherine shares her day to day challenges, along with what she looks for in new hires, and what advice she would give to anyone starting out in ad ops today.
Listen to or watch the full episode, or read the transcript below, to hear what Catherine has to say about running a modern ad ops team.