By clean.io
The podcast currently has 37 episodes available.
He remembers that back then there was very little information about how well ads were performing, and what exactly is bringing customers into your store.
Growing up serving customers in his parent's business, Russ knew very well how important that kind of information is to your overall business. And now years later has helped found Impressive Digital, a young and innovative ecommerce marketing group focused on delivering new digital and in-person traffic to your store, as well as providing tracking data and proven methods to lead customers towards conversions.
Hear more about Russ's journey, the challenges he has had to overcome, and the insights gained along the way below.
Ari Paparo got his start in the Adtech industry by joining a small company at the time called Doubleclick, shortly after the dot-com crash. There he helps turn the fledgling adtech group into one of the industry's biggest names, later leading to an acquisition by Google.
After spending some time as a product manager there, he moved on to Nielson where he developed the Digital Ad Ratings system that delivers deduplicated audience measurement metrics across computers, smartphones, tablets, and connected TV.
From there he went from AppNexus, and then started his own highly customizable DSP, Beeswax, allowing companies to operate as their own bidder instead of using cloud bidders.
Now he’s off to Comcast.
Ari’s unique and impactful story as a groundbreaking adtech leader is full of deep-dive insights into building leading companies and products from the ground up. Listen in to hear his story and knowledge about the ecosystem he played a heavy hand in developing.
Her goal was to become an Olympic gold medalist and later a sports newscaster. But after her Olympic trials and an advertising class, her vision changed.
Now she leads the advertising and marketing teams at the world's premier news organization, The New York Times.
Listen in to gain Lisa's unique and powerful insights on the online advertising industry, and how she juggles managing one of the largest publishing sites in the world.
Upper management in ad ops can lead you to have a diversified role, epesically when your company works across a vartiey of specializations.
MediaMint is a service provider for the entire digital marketing eco space, capable of connecting and working with clients from all parts of the landscape, be it digital advertisers, ad networks, or digital publishers.
Here Kamalesh manages a team of 200 people and roughly 25 clients, doing everything from managaing partnerships to ad ops reporting and anyalsis, and backend techincal assitance.
Listen in to learn more about Kamalesh's eight years at MediaMint, starting as a team lead and working his way into a Senior management role.
Prior to that, Dan was named #4 Most Loved VC and #17 Most Respected VC while backing and building 40+ companies in media, software and technology, managing three VC funds with DFJ and others. Dan earned his BS (Computer Engineering) from UF, MBA from UNC Kenan-Flagler Business School, and JD (Intellectual Property) from UNC Law School.
John's interest in buzzwords, jargon, and where the internet was heading in "Web 2.0" lead him to start researching the topic and eventually landed him a job doing ad sales for early online brands like TechCrunch, Mashable, and Business Insider.
Listen in to learn more about John's journey, his approach to the ad ops ecosystem, and the continuing evolution of the industry.
How does ad operations differ in the U.S. as compared to Europe?
How did Motorsport Network double programmatic revenue without increasing headcount?
How does a someone with a graphic design background become an ad ops team leader?
How can you rip out and replace an entire ad tech stack without disrupting revenue or operations?
Motorsport Network VP of Programmatic and Ad Operations Jeremy Zimmerman answers these questions - and more - on the latest episode of the Ad Ops All Stars podcast.
Jeremy got his start as an IT support specialist who was doing graphic design work and building websites on the side. When he had the opportunity to go into ad tech, he jumped at it. That was about 10 years ago in what he calls "the earlier days" of the ad ops world when programmatic was just getting started. His career took him from Rodale to American Media and Billboard, before landing him at Motorsport Network where he leads the company's global advertising operations team.
It's not unusual for publishers and agencies to use offshore resources for their ad ops teams, and we've covered how to manage those relationships several times on this podcast, always from the perspective of the "onshore" ad ops leader managing that offshore team.
But what we haven't covered is what it's like to lead an offshore ad ops team, from the perspective of the person in that offshore management role.
MediaMint Associate Director Mahendran Singh leads a 250 person ad ops team for MediaMint, a 1,500 person agency with offices around the globe and serving some of the world's leading brands. On this week's Ad Ops All Stars podcast, he pulls back the curtain on how the offshore half of the relationship is managed, and what onshore leaders should know about building a productive relationship with offshore teams.
From working in the mining industry to managing a 200+ person ad ops team at CBS, Dennis Colon has done it all. He learned the ad ops business from the ground up, has been an individual contributor and a leader, and is now taking what he's learned to his role as VP of Product and Strategy, Media Division at Jiffy.ai.
In this week's episode of Ad Ops All Stars, he shares what it was like building the ad ops team at Conde Nast from 7 people to 60+ and how he successfully managed a team of more than 200 at CBS, along with advice for aspiring ad ops leaders about how to prepare to take on leadership roles.
How did Jeremy Gan go from being a "young, hungry, and scrappy" engineering student to VP of Revenue Operations at MailOnline?
On this week's episode of Ad Ops All Stars, Jeremy shares his career story, including what it took for him to advance within the ad ops ranks at Daily Mail, why mentorship was key to his success, and how his immigrant background has impacted his career and outlook.
The podcast currently has 37 episodes available.