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It's not unusual for publishers and agencies to use offshore resources for their ad ops teams, and we've covered how to manage those relationships several times on this podcast, always from the perspective of the "onshore" ad ops leader managing that offshore team.
But what we haven't covered is what it's like to lead an offshore ad ops team, from the perspective of the person in that offshore management role.
MediaMint Associate Director Mahendran Singh leads a 250 person ad ops team for MediaMint, a 1,500 person agency with offices around the globe and serving some of the world's leading brands. On this week's Ad Ops All Stars podcast, he pulls back the curtain on how the offshore half of the relationship is managed, and what onshore leaders should know about building a productive relationship with offshore teams.
It's not unusual for publishers and agencies to use offshore resources for their ad ops teams, and we've covered how to manage those relationships several times on this podcast, always from the perspective of the "onshore" ad ops leader managing that offshore team.
But what we haven't covered is what it's like to lead an offshore ad ops team, from the perspective of the person in that offshore management role.
MediaMint Associate Director Mahendran Singh leads a 250 person ad ops team for MediaMint, a 1,500 person agency with offices around the globe and serving some of the world's leading brands. On this week's Ad Ops All Stars podcast, he pulls back the curtain on how the offshore half of the relationship is managed, and what onshore leaders should know about building a productive relationship with offshore teams.