John Shankman, founder and CEO of Hashtag Labs started his dive into Ad Ops while on his lunch break selling to a Hoover's competitor in the early 90s, right when the blogosphere was starting to blossom.

John's interest in buzzwords, jargon, and where the internet was heading in "Web 2.0" lead him to start researching the topic and eventually landed him a job doing ad sales for early online brands like TechCrunch, Mashable, and Business Insider.

Listen in to learn more about John's journey,  his approach to the ad ops ecosystem, and the continuing evolution of the industry.