Following a bit of a break, Hannah, Steve and Ken start by looking at Dove and BrewDog adverts. They think about 'brand purpose' and how these approaches can work for smaller organisations.

They highlight Cinch radio ads as examples of how essential great copywriting is.

Finally they talk about a content marketing piece on the Wired website from the Dian Fossey Gorilla fund and reflect on lessons in creating content for charities, large and small.

"BrewDog: The Planet's Favourite Beer" 

"Dove | Reverse Selfie | Have #TheSelfieTalk" 

"cinchCare TV Advert Feat: Rylan" 

"WIRED - Every Ape in Planet of the Apes Explained"

"Dian Fossey Gorilla Fund International"

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Study Marketing and Advertising & Digital Marketing at the University of Northampton

 

Hosted by Ken Punter produced and supported by the University of Northampton.