Hannah, Steve and Ken get together again to discuss things that 'caught their eye' in the news.

 

Steve highlights the Gender Pay Gap Bot on Twitter - "Tweeting Gender Pay Gap Data for #InternationalWomensDay". Created by copywriter Francesca Lawson and software developer Ali Fensome in 2021. As reported in The Drum, the bot "took the internet by storm after it began sharing brands’ “fluffy” posts alongside data exposing their gender pay gap." 

 

Hannah shared the Heinz "Draw Ketchup" ad campaign - that Campaigns Of The World described as created because Heinz were "starting to see brand affinity scores decline as competitors stole share... it conducted a social experiment with participants from 18 countries, anonymously asked to draw ketchup."

 

Ken discusses 'Brand Purpose' (not to be confused with the purpose of a brand) and picks up on disparaging comments from Mark Ritson, the enfant terrible of the marketing world, stating that customers probably don't care but employees probably do.  

 

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Study Marketing at the University of Northampton

Marketing BSc (Hons)

Advertising & Digital Marketing BA (Hons)

Fashion Marketing & Promotion BA (Hons)

Entrepreneurship & Innovation BA (Hons)

International Marketing Strategy MSc

 

Hosted by Ken Punter produced by Oppidium and supported by the University of Northampton

Hannah and Ken discuss the latest things that have 'caught their eye' in the world of Marketing & Communications. In this episode Ken travels back to the 1980s to discuss the classic book 'Ogilvy on Advertising', where David Ogilvy shares his experience, ethos and thoughts.

Regarded as the "Father of Advertising", Ogilvy describes his research based approach and how if advertising doesn't sell the product or service, it can't be regarded as "creative".

 

Hannah reflects on the wave of "Marketing Trends for 2022" reports that will soon be filling our inboxes, feeds and timelines. She talks about the anxiety and FOMO that these reports can bring and suggests wise and thoughtful ways to make sense of the helpful bits, and ignore the rest.

 

They finish by talking about the new Digital Northampton 'Meet Ups', hosted at the Waterside Bar at the University of Northampton. These are ongoing events for Digital Marketing & Comms professionals and students, particularly for those early in the their careers or in their first management roles.

 

Ogilvy on Advertising (Amazon)

Mad Men (Season 3. Episode 7 "Seven Twenty Three" - where David Ogilvy's "Confessions of an Advertising Man" is discussed. Available on Amazon Prime)

Content Marketing Institute - Definition of Content Marketing 

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."

 

Falcon.IO - The Platform for Every Kind of Social Media Marketer

Hannah's agency, The Brady Creative

 

Follow Digital Northampton:

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Linkedin linkedin.com/company/digital-northampton

Eventbrite eventbrite.co.uk/digital-northampton

Study Marketing at the University of Northampton

Marketing BSc (Hons)

Advertising & Digital Marketing BA (Hons)

Fashion Marketing & Promotion BA (Hons)

Entrepreneurship & Innovation BA (Hons)

International Marketing Strategy MSc

 

Hosted by Ken Punter produced by Oppidium and supported by the University of Northampton

Following a bit of a break, Hannah, Steve and Ken start by looking at Dove and BrewDog adverts. They think about 'brand purpose' and how these approaches can work for smaller organisations.

They highlight Cinch radio ads as examples of how essential great copywriting is.

Finally they talk about a content marketing piece on the Wired website from the Dian Fossey Gorilla fund and reflect on lessons in creating content for charities, large and small.

"BrewDog: The Planet's Favourite Beer" 

"Dove | Reverse Selfie | Have #TheSelfieTalk" 

"cinchCare TV Advert Feat: Rylan" 

"WIRED - Every Ape in Planet of the Apes Explained"

"Dian Fossey Gorilla Fund International"

Follow Digital Northampton:

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Study Marketing and Advertising & Digital Marketing at the University of Northampton

 

Hosted by Ken Punter produced and supported by the University of Northampton.

Post Graduate student Aparna Maikkara joins the podcast to talk about IT and Tech in India and her MSc Computing course at the University of Northampton.

Aparna describes the IT and innovation hubs in India. She also speaks about key areas of her studies, including Artificial  Intelligence (AI)/machine learning, touching on the ethical dilemmas when biases are subconsciously introduced. She also shares thoughts about women working in IT.

Finally, Aparna talks about the presentation she gave within one of Digital Northampton's 'Tech at Ten events' where she spoke about the innovation in the city port of Kochi (link below). 

Aparna grew up in Kerala, in the southwestern end of the Indian subcontinent (Government of Kerala), (wikipedia/Kerala)

And worked in Bengaluru, one of India's main centres of IT ("Bengaluru world's fastest growing tech hub, London second: Report" - Times of India.)

The Digital Northampton 'Tech at Ten' - Kochi, Queen of the Indian Start-Ups (24 March 2021)

Computing MSc - University of Northampton

 

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Hosted by Ken Punter produced by Oppidium, supported by the University of Northampton.

Managing Director of Jump Media Group Steve Walsh takes a break from the Caught My Eye Podcast to talk about his marketing business and his former life as a full time GB athlete.

Ken and Steve talk about many of the things involved with training, preparation and performing as an elite sportsperson and how this can translate to running a business and performing well in a career. They talk about talent vs practice, love of a "thing" vs having intrinsic drive and things such as "Deep work" and the "Laws of Harvest".

Finally, Steve talks about the team behind the performer and how he's always looking to draw on the expertise of others to learn, develop and grow, in sport and in running a business.

 

Jump Media Group are strong supporters of Digital Northampton and created this year's Merged Future website.

 

Jump Media Group 

Steve on Linkedin

Steve competing: Optional Routine, European Championships 2012 ( YouTube) 

 

People mentioned and concepts discussed:

Pete Lindsay (Psychologist) on Twitter 

Tracy Whittaker-Smith, Head National Coach ~ Trampoline Gymnastics at British Gymnastics on Linkedin

"Deep Work - Rules for Focused Success in a Distracted World

 

Follow Digital Northampton:

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Linkedin linkedin.com/company/digital-northampton

Eventbrite eventbrite.co.uk/digital-northampton

Hosted by Ken Punter produced by Oppidium, supported by the University of Northampton

Director of Digital Learning company Spokes Education, Phil Spokes, primary school teacher Grant Malloch and Head of Learning Technology at The University of Northampton, Rob Howe make up the panel to discuss "Digital Learning".

An area that had been growing steadily for a number of years suddenly became crucial during the pandemic lock-downs of 2020/21.

Ken is joined by Phil, Grant and Rob to look at Digital Learning from the three different perspectives of a private provider, a primary school educator and from within a university. They discuss what is meant by Digital Learning, how each of them use it, whether there are any "cons" alongside the "pros" and what, if any, of the practices that have been adopted during the lock downs, will potentially continue when restrictions are lifted.

This is an introductory view of Digital Learning, some podcasts in future will investigate this in greater depth.

 

Rob on Linkedin

Grant on Linkedin

Phil on Linkedin

 

The 'Active Blended Learning' approach at the University of Northampton

Spokes Education 

Phil Spokes interview on the Digital Northampton podcast

  

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Hosted by Ken Punter produced by Oppidium

Hannah Brady, co-Director at marketing agency The Brady Creative, joins the podcast to talk about marketing, setting up a new business during the pandemic and her role as President of the next Generation Chamber at the Northamptonshire Chamber of Commerce.

 

Usually sharing thoughts with Ken and Steve on the 'Caught My Eye' version of the podcast, this time Hannah talks about her career background, including her time studying Marketing at university, prior to setting up The Brady Creative with her mum. 

 

She talks about their business approach and philosophy, gives advice about using social media effectively to engage with prospects and clients and describes what the Next Generation Chamber is, how it works and that you don't have to be a Chamber of Commerce member to join.

The Brady Creative

Hannah's Linkedin Profile

Hannah on Twitter

The Brady Creative on Twitter

Next Generation Chamber (Northamptonshire Chamber of Commerce)

Some things discussed:

Innocent - "How smoothie brand Innocent became a best seller" - BBC

The Body Shop - "A Brief History of The Body Shop" - Guardian

Brewdog - "The New Beer Barons: How Two Scottish Kids Turned Wild Flavors, Crowdfunding And Plenty Of Attitude Into A $2 Billion Business" - Forbes

 

"STOP STARTING YOUR LINKEDIN CONVERSATIONS BY SELLING!"

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Hosted by Ken Punter produced by Oppidium.

Phil Spokes joins the podcast to discuss Digital Learning. He explains what it is (what it isn't), the factors that make it successful and how the COVID pandemic accelerated the levels of interest and use.

Phil talks about his background and how he started Spokes Education as Digital Learning creators.

Founded in 2013, Spokes Education have worked with clients around the world and across public, private and third sectors delivering expertise and experience in creating digital learning. 

 

Spokes Education 

Phil Spokes (LinkedIn)

Spokes Education (Twitter)

 

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Hosted by Ken Punter produced by Oppidium.

In this episode after months of praising Burger King, Steve picks them up for a major Twitter 'fail' in the UK, Hannah discusses Tommee Tippee's Boob Life campaign being blocked by Facebook and Ken highlights the new book  'Brandsplaining' which shows that 'Sneaky Sexism' is prevalent in marketing to women.

 

Tommee Tippee's #TheBoobLife

'Tommee Tippee breastfeeding ad campaign banned from Facebook sparking fury' (Daily Mirror)

"Burger King apologises after 'women belong in the kitchen' tweet provokes backlash" (The Drum)

" 'Sneaky sexism' is on the rise in advertising." (Marketing Week)

Brandsplaining (Penguin website)

 

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Hosted by Ken Punter produced by Oppidium.

John Sinclair, Dean of the Faculty of Arts, Science & Technology (FAST) at the University of Northampton joins the podcast to talk about the University's support for Digital Northampton.

 

John describes growing up in the north east of Scotland (and being part of the "Doric Diaspora" - see link below). He talks about his background as an academic, initially studying Geography at the University of Aberdeen and moving to London to work as a Research Assistant. He joined the (then) Nene College in 1993 as programme leader for Earth Science. He subsequently became the Divisional Lead for Environmental Science, the Associate Dean, Deputy Dean, Acting Dean and finally Dean of FAST in 2016.

John talks about how the Active Blended Learning Approach at the University helped them quickly adjust to teaching students remotely during the pandemic and how the experience of doing this has accelerated the approach to teaching in a way that best suits the individual student.   

 

John's profile page at the University of Northampton

John's LinkedIn page

University of Northampton

'A Little Doric History' - Scots Language Centre

Speyside Distilleries - (Visit Scotland)

 

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Hosted by Ken Punter produced by Oppidium.