It’s a new year, and optimism is starting to creep back in.

On this episode of Enterprise Explores, we examine Ipsos Malaysia’s 2026 Predictions report to understand how Malaysians are feeling about the year ahead and what that means for businesses.

From confidence in the economy and attitudes towards AI and jobs, to the growing importance of wellbeing and the commercial impact of the 2026 World Cup, the data points to cautious but resilient optimism.

Joining us is Arun Menon, Managing Director of Ipsos Malaysia, to help separate sentiment from reality and explain how businesses should respond to shifting expectations, spending behaviour, and emerging risks in a year shaped by hope.

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