Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you’ll discover how AI technology is changing the game when it comes to content creation.  USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive  

CBP 234: Cash-practice video marketing that actually produces patients

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

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In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this episode is for you. After years of running 2–3 businesses at a time while managing a medical household for 2 children with severe medical needs, in this episode, you’ll hear my best advice and mental strategies for pushing through tough times as an entrepreneur and cash-based practice owner. (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: Cash-Based PT Superbill Template and OON Coverage Guide. This resource includes an optimized superbill template and all the questions I have my prospective patients ask their insurance companies so they can get the maximum reimbursement for your services.) USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

CBP 238: How to overcome mental challenges faced by cash practice owners

Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops.   Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer.   (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: An exact outline of a high converting cash-pay patient presentation, so you can create a winning presentation and combine it with this episode’s strategies on gathering and converting the leads you generate.) USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive

CBP 237: Simple strategies to make your presentations and workshops produce at least 2X more leads

CBP 236: Strategies for Elevating Your Rates and Maximizing Revenue

Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network.  And we also have a special free resource associated with this episode … my report on the “22 Best Sources of Cash-Pay Patients” - just scroll down to download it now. USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive  

CBP 234: Cash-practice video marketing that actually produces patients

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